I have an incredible job. I get to help businesses succeed. My area of expertise is marketing, media and advertising, something I've been doing in Fort Wayne since 2003 and actually for a couple decades before that. Many businesses struggle with not having enough...
WOWO Radio has more Baby Boomer women listeners than any other Fort Wayne radio station by at least 10,000. That was one of the items I pointed out in our last article. Baby Boomer women control the biggest pile of consumer spending still and for the next 7 to 10...
A few years ago when I started on the WOWO radio advertising sales team and I was sharing information about the WOWO listeners, I kept running into women who would say, "I'm a little unusual because I listen to WOWO." I pointed out to them that they were in good...
When I started on the WOWO radio advertising sales team, I needed to create a new recipe for building successful radio advertising campaigns. Seems like most of my established co-workers were using the formula that included Live 60 second Endorsement Ads because they...
Trust. It's what makes the world go 'round. Trust is important in all of our relationships and business transactions. When we spend decide to spend money, we do it because we trust the value in what we are buying. Doesn't matter if it's a $5 cup of coffee or a $75...
Last week I began updating a series from 2015 on the price of advertising on WOWO Radio and in Fort Wayne, Indiana overall. Today, an updated answer to the question: How Much Does A 60 Second WOWO Radio Ad Cost? $110 per minute is the new standard for a 1 minute...
This is the question that is on the tip of the tongue of any business owner when some ad sales person calls on them. How Much Does It Cost to Advertise? I'm going to update a series that I originally published in 2015 to answer that question. It's both an easy and...
I'm going to lay this out for you, Mr/Ms Business Owner in the Fort Wayne area: WOWO's Baby Boomer Audience Wants To Spend Money With You A lot of attention is given to the under 50 crowd because, well, people over 50 are nearly dead, Or dead broke. Or drooling...
If someone is looking for your business because they want want to spend money with you, or at least consider spending money with you, can they find you? This is a problem with lots of businesses, big and small. I have a friend who has a successful painting business...