Trust. It's what makes the world go 'round. Trust is important in all of our relationships and business transactions. When we spend decide to spend money, we do it because we trust the value in what we are buying. Doesn't matter if it's a $5 cup of coffee or a $75...
Last week I began updating a series from 2015 on the price of advertising on WOWO Radio and in Fort Wayne, Indiana overall. Today, an updated answer to the question: How Much Does A 60 Second WOWO Radio Ad Cost? $110 per minute is the new standard for a 1 minute...
This is the question that is on the tip of the tongue of any business owner when some ad sales person calls on them. How Much Does It Cost to Advertise? I'm going to update a series that I originally published in 2015 to answer that question. It's both an easy and...
I'm going to lay this out for you, Mr/Ms Business Owner in the Fort Wayne area: WOWO's Baby Boomer Audience Wants To Spend Money With You A lot of attention is given to the under 50 crowd because, well, people over 50 are nearly dead, Or dead broke. Or drooling...
If someone is looking for your business because they want want to spend money with you, or at least consider spending money with you, can they find you? This is a problem with lots of businesses, big and small. I have a friend who has a successful painting business...
I had a new co-worker ask me about this recently and decided to share it with you too. This is different from the complicated way a lot of people attempt to sell advertising on radio and television. It's also better and easy to understand. We're going to start with...
WOWO Radio in Fort Wayne, Indiana is the most listened to radio station for adults in Northeast Indiana according to the rating survey data we get twice a year. But why? A piece of information arrived in my email last month that lists why people listen to the radio....
Once again, WOWO Radio and Federated Media is hosting another job and career fair that is absolutely free to attend. All the costs have been paid by the companies that will have booths at the event April 19th. Doors will be open to the public from 2pm to 6pm at...
Ever wonder what kind of people listen to News Talk Radio during political seasons? I'm talking about my station, WOWO Radio in Fort Wayne, Indiana and News Talk formatted radio stations all over the country. Nielsen released a study this month that, "looked at...