Another great article from Mediapost about the value of the Baby Boomer generation. The biggest demographic of listeners to my radio station, News/Talk 1190 WOWO in Fort Wayne, Indiana are the Baby Boomers. Here's some more information to help you understand WOWO...
All of us are biased in our thoughts, opinions and actions. The word bias is not a polite way of saying prejudiced. I'm using it to share with you my professional biases relating to advertising. As an advertising and marketing professional I have preferences of...
At WOWO Radio, I sell advertising. Wait, I really help businesses solve their Key Marketing Challenges. Sometimes that includes ads on WOWO, sometimes that includes using our Federated Digital Solutions and sometime it's both. I'm about to show you data from Google...
Around the radio station we talk about offering a "CAT" advertising solution as one of the methods to help our advertising partners. But most of you are clueless if I were to ask you, "Do You Know What C.A.T. Is?" That's alright because I'm going to take a couple days...
This week I was asked by my friend Kevin Mullett to sit on a panel for the Social Media/Marketing Breakfast that he emcee's each month in Fort Wayne, Indiana along with Ric Johnson from Xymmetrix. The topic was Online Reputation Management which included a great...
I have an incredible job. I get to help businesses succeed. My area of expertise is marketing, media and advertising, something I've been doing in Fort Wayne since 2003 and actually for a couple decades before that. Many businesses struggle with not having enough...
WOWO Radio has more Baby Boomer women listeners than any other Fort Wayne radio station by at least 10,000. That was one of the items I pointed out in our last article. Baby Boomer women control the biggest pile of consumer spending still and for the next 7 to 10...
A few years ago when I started on the WOWO radio advertising sales team and I was sharing information about the WOWO listeners, I kept running into women who would say, "I'm a little unusual because I listen to WOWO." I pointed out to them that they were in good...
When I started on the WOWO radio advertising sales team, I needed to create a new recipe for building successful radio advertising campaigns. Seems like most of my established co-workers were using the formula that included Live 60 second Endorsement Ads because they...