Pay attention as I tell you a true story and see if it applies to your business: I've got a great client, they are a true advertising partner. Our partnership began last year when I volunteered to help them formulate an advertising and marketing plan that they could...
I saw this quote a few times this year, If you’re not paying for it, you’re not the customer; you’re the product being sold. And I've also heard people react to the way they are being tracked and targeted by "Big Data". Big Data is simply the information that is...
The time is now for local charities to apply to be a chosen organization that will receive funds from WOWO Radio's annual Penny Pitch fundraiser that will take place this fall. Click here to get the details on how to apply and do it A.S.A.P. This will be my 4th year...
Word of Mouth Advertising with a Bigger Mouth. That's the way I've described effective radio ads for decades that are taking advantage of the power of the influence of a radio station and the station personalities as a trust conduit. On my station, WOWO radio in Fort...
Another great article from Mediapost about the value of the Baby Boomer generation. The biggest demographic of listeners to my radio station, News/Talk 1190 WOWO in Fort Wayne, Indiana are the Baby Boomers. Here's some more information to help you understand WOWO...
All of us are biased in our thoughts, opinions and actions. The word bias is not a polite way of saying prejudiced. I'm using it to share with you my professional biases relating to advertising. As an advertising and marketing professional I have preferences of...
At WOWO Radio, I sell advertising. Wait, I really help businesses solve their Key Marketing Challenges. Sometimes that includes ads on WOWO, sometimes that includes using our Federated Digital Solutions and sometime it's both. I'm about to show you data from Google...
Around the radio station we talk about offering a "CAT" advertising solution as one of the methods to help our advertising partners. But most of you are clueless if I were to ask you, "Do You Know What C.A.T. Is?" That's alright because I'm going to take a couple days...
This week I was asked by my friend Kevin Mullett to sit on a panel for the Social Media/Marketing Breakfast that he emcee's each month in Fort Wayne, Indiana along with Ric Johnson from Xymmetrix. The topic was Online Reputation Management which included a great...