Over the next 5 weeks, I am sharing the 5 most shared articles I've published in the past 12 months. As we prepare for the final week of the 2016 Election cycle, this look back on the 2015 election still has some truths to consider: WOWO Radio in Fort Wayne is...
I confess. sometimes it's hard to explain what I do. I am in a BNI Chapter and every week we have 45 seconds to stand up and tell the guests and members who we are, what we do and who we would like to connect with as a referral. How explainable is your work? If you...
Last time I talked about the ScLoHo Advertising Process with the First Step: Who are You? I met last week with a gentleman who started his own company less than a year ago and is still in the process of figuring that out because he is trying to match what he wants to...
A great article from Mediapost that I read this week was about Baby Boomers defying certain stereotypes, especially when it comes to tech and online activity. Since 1/2 of WOWO radio's huge audience is the Baby Boomer generation, it makes sense to share this with you...
It's a question that some people ask out loud and others may not ask me directly but they are thinking, "Why Does a Radio Guy Also Sell Digital Marketing Solutions?" Excellent question. Here's the answer. My background is in radio. From the time I was 16 until I was...
Pay attention as I tell you a true story and see if it applies to your business: I've got a great client, they are a true advertising partner. Our partnership began last year when I volunteered to help them formulate an advertising and marketing plan that they could...
I saw this quote a few times this year, If you’re not paying for it, you’re not the customer; you’re the product being sold. And I've also heard people react to the way they are being tracked and targeted by "Big Data". Big Data is simply the information that is...
The time is now for local charities to apply to be a chosen organization that will receive funds from WOWO Radio's annual Penny Pitch fundraiser that will take place this fall. Click here to get the details on how to apply and do it A.S.A.P. This will be my 4th year...
Word of Mouth Advertising with a Bigger Mouth. That's the way I've described effective radio ads for decades that are taking advantage of the power of the influence of a radio station and the station personalities as a trust conduit. On my station, WOWO radio in Fort...