It's the old quantity versus quality debate that can apply to any situation. Dating... do you want lots of girl/boy friends or just one that rises above the rest? That's the whole premise of the Bachelor television show. In fantasy world being surrounded by a lot of...
Three questions that apply to everyone and nearly everything: Do you set goals? Do you set up a plan to meet those goals? Do you meet or exceed those goals? You can ask those same questions to a high school freshman, a college freshman, or a 50 year old and you will...
Okay, you are not really making money by buying, selling or trading human beings, but hang on... You are in the People Business, no doubt about it. In my world at WOWO Radio and Federated Digital Solutions, one of the tactics that I offer that captures the...
Over the next 5 weeks, I am sharing the 5 most shared articles I've published in the past 12 months like this one from March 2016: It comes as no surprise to me, but maybe some of my friends in the advertising industry will have their eyes opened by this chart: A...
Over the next 5 weeks, I am sharing the 5 most shared articles I've published in the past 12 months. As we prepare for the final week of the 2016 Election cycle, this look back on the 2015 election still has some truths to consider: WOWO Radio in Fort Wayne is...
I confess. sometimes it's hard to explain what I do. I am in a BNI Chapter and every week we have 45 seconds to stand up and tell the guests and members who we are, what we do and who we would like to connect with as a referral. How explainable is your work? If you...
Last time I talked about the ScLoHo Advertising Process with the First Step: Who are You? I met last week with a gentleman who started his own company less than a year ago and is still in the process of figuring that out because he is trying to match what he wants to...
A great article from Mediapost that I read this week was about Baby Boomers defying certain stereotypes, especially when it comes to tech and online activity. Since 1/2 of WOWO radio's huge audience is the Baby Boomer generation, it makes sense to share this with you...
It's a question that some people ask out loud and others may not ask me directly but they are thinking, "Why Does a Radio Guy Also Sell Digital Marketing Solutions?" Excellent question. Here's the answer. My background is in radio. From the time I was 16 until I was...