How do you know if your advertising is successful? Most business owners I know would prefer not to advertise if there was another way to get customers that was free. But free isn't really free. It's just that we value some things more than others or perhaps we are...
I was reading an article from Mediapost that mentioned that baby boomers who are becoming senior citizens are not what you might expect. To illustrate their point they pointed out that at age 63, Christie Brinkley could be considered a "senior". She is a Baby Boomer...
About 18 months ago I wrote a list of some of the advertising options I offered as a member of the WOWO Radio Advertising Sales Team. Time for a fresh spin and update and if you want to listen to the podcast version instead, click here or scroll down to the end of...
Yesterday I was reading an article from MarketingCharts.com so you don't have to, no, really I do enjoy looking at this kind of stuff and pulling out some of the highlights. It relates to an upcoming podcast episode and article I wrote that will be debuting in a...
Today I am going to talk to you about my friend Nancy and her husband Bill. You can read or listen to this on the Genuine ScLoHo Media & Marketing Podcast: Bill and Nancy are real people, not a made up couple. I've known Nancy since we went to high school...
Listen to the Genuine ScLoHo Media & Marketing Podcast, same great content, just in an audio form! My favorite kind of marketing is relationship marketing. That may surprise some of you because of my years in the radio business and on the web. But believe me,...
You can now listen to these articles on the Genuine ScLoHo Media and Marketing Podcast! This is episode 3. How much money should a new car cost? How much money would you pay for a bag of potato chips? What is the right price for a radio commercial? The last time we...
I have been reading a series from Mediapost, What We've Learned About Marketing To Baby Boomers and this month they published part 3. Why do I care? First off, I've been studying marketing and advertising for 3 decades. 2nd, the radio station I work for WOWO, has a...
At the end of 2016, I was preparing to launch a podcast version of the weekly articles I have been writing and publishing on The Genuine ScLoHo website and this is the very first episode that you can also listen to. Here's the link to this episode. Now that we have...