Measuring Return On Investment Is Fake Science. At least the way some people try and convince you that it's measurable. Or I could say Measuring Return On Investment of your advertising is problematic. Here's why and what's really important. When I talk to business...
What is the very best form of advertising? I was asked a similar question recently. I belong to a business networking group that limits membership to just one person from each business category and I sort of occupy two categories. Radio Advertising with WOWO Radio...
A new survey of nearly 5,000 Americans sheds some light on where we get our news. Comparing 2017 to 2016, we see some slippage and some increases. Not surprising to me is that the increases are related to our pocket computers, those devices you and I call our...
NewsTalk 1190 WOWO Radio in Fort Wayne, Indiana is going to be 100 years old soon. Despite the most recent doomsday report that AM and FM radio stations would be obsolete before WOWO hits 100, I'm here to present some real reasons that the report is both right and...
Where do you get your local news? Is traditional media dead yet? These two questions have been on my mind for quite awhile and then last month we learned that a Fort Wayne news institution was making a major change: The News-Sentinel is ending distribution of its...
Invitations and the Buying Funnel. A couple summers ago I wrote that you have to Invite People To Do Business With You. Read it again and I've got an update for you regarding how this works with the Buying Funnel. The simplest, most basic way to describe marketing...
GeoFencing is a term that I have used regularly and repeatedly for the past 3 years and apparently others in the advertising and marketing world have too. But it has caused a ton of confusion because some people who are selling this service don't understand how it...
Today, I'm going to talk to you from my generational perspective and I have one question for you: Do You Want Our Money? I am a young Baby Boomer. I am also a WOWO Radio Listener. And I work for WOWO in the advertising sales department. That means I am the dude you...
Reach & Frequency Matter. There is an age old advertising nugget that has been lost over the years. Or perhaps (and I shudder to think this is the real reason), it simply isn't taught anymore. What is this advertising nugget? Reach and Frequency Matter. Before I...