Today, I'm going to talk to you from my generational perspective and I have one question for you: Do You Want Our Money? I am a young Baby Boomer. I am also a WOWO Radio Listener. And I work for WOWO in the advertising sales department. That means I am the dude you...
Reach & Frequency Matter. There is an age old advertising nugget that has been lost over the years. Or perhaps (and I shudder to think this is the real reason), it simply isn't taught anymore. What is this advertising nugget? Reach and Frequency Matter. Before I...
I am looking to form a few more advertising partnerships in connection with WOWO Radio and Federated Media including our online Federated Digital Services marketing options. Let's see if you qualify and what this entails. 1st of all, I only want to work with people...
Sharing the motivation behind why you do what you do is powerful. Do you know your WHY? Here's mine. I want to help people make smart advertising and marketing choices. Actually it's bigger than that. I want to help people achieve their dreams so they can feed not...
It's a question I was asked recently, "Of all the ways I could advertise my business, what is the best and what is the worst?" It's a good question and I have some answers, but what I am about to share with you is not exactly what I told this person the other day....
How do you know if your advertising is successful? Most business owners I know would prefer not to advertise if there was another way to get customers that was free. But free isn't really free. It's just that we value some things more than others or perhaps we are...
I was reading an article from Mediapost that mentioned that baby boomers who are becoming senior citizens are not what you might expect. To illustrate their point they pointed out that at age 63, Christie Brinkley could be considered a "senior". She is a Baby Boomer...
About 18 months ago I wrote a list of some of the advertising options I offered as a member of the WOWO Radio Advertising Sales Team. Time for a fresh spin and update and if you want to listen to the podcast version instead, click here or scroll down to the end of...
Yesterday I was reading an article from MarketingCharts.com so you don't have to, no, really I do enjoy looking at this kind of stuff and pulling out some of the highlights. It relates to an upcoming podcast episode and article I wrote that will be debuting in a...