How to fix your marketing problems, seems like an answer that nearly every business person and entrepreneur would love to have, right? Today I'm going give you the big answer and give you an example. The big answer to fixing your marketing problems is: Be Curious....
I was recently asked to share an infograph with you which prompted what I am writing today, Is Bigger Also Better? I'm going to limit my thoughts on the subject to the business world and some personal insights too. First the infograph: Courtesy of: EP Capital Anything...
The Long Haul. The Purpose of Your Strategic Marketing is Always, Always, Always to be Known, Liked and Trusted Before You are Needed. I just stole that, well borrowed it from Tim Miles because he is so on target with that statement that I want you to hear it from...
Women and WOWO radio, a topic that I've talked about for nearly 15 years. Today, I have some insight that business owners, especially retailers need to know. When I started in the radio advertising business in Fort Wayne, Indiana in 2003, I worked for a competing...
For most people who see, hear, or read your advertising, The Answer is No. And that is okay. Today we are going to talk about realistic expectations when it comes to advertising and marketing. Some of the people who sell advertising are not going to like what I am...
The concept of How To Conquer The World is pretty vast and could apply to a multitude of applications, so I'm going to limit this article to the stuff that I've learned for 50 years, since I was a 7 year old kid. I'm also going to talk about the world of business and...
Let's talk about your brand and reputation because Marketing Perceptions are Messy. I am currently working with a local branch of an international organization that understands the importance of being accurate in their marketing messaging. So much so, that they have...
Measuring Return On Investment Is Fake Science. At least the way some people try and convince you that it's measurable. Or I could say Measuring Return On Investment of your advertising is problematic. Here's why and what's really important. When I talk to business...
What is the very best form of advertising? I was asked a similar question recently. I belong to a business networking group that limits membership to just one person from each business category and I sort of occupy two categories. Radio Advertising with WOWO Radio...