I came across some research that backs up something I tell people in person about WOWO radio and Baby Boomer women that I need to share with you. First off, a couple of quotes from Mediapost: Today, every fifth adult in the United States is a female over 50. They are...
If I asked you to Name Your Favorites in a number of categories, depending on the category, you could easily rattle off your top two or three, right? Here's an example: Name your favorite food. I'll wait a second. Depending on where in the world you live, and how...
Word of Mouth with a Bigger Mouth. That's a pretty accurate description of the non-traditional advertising options I use with WOWO radio that go beyond what any other advertising medium offers. Before I go into the details, I'm going to share a couple of highlights...
It's your time, Time to Go BIG in 2018. The last few years I have been with WOWO Radio, I have worked with and observed two very distinct types of business models. There are the leaders and the rest. The leaders are the ones that decided to take a leap of faith and...
I'm here to tell the story of WOWO Radio & The Christmas Coffee, that surprised even me this month. And let's clear up some conceptions about the power of advertising. Advertising is not some magical superpower that will automatically convert those exposed to your...
It's time for Penny Pitch and time to share with you what I know about The Heart of the WOWO Radio Listener. First let me share with you what Penny Pitch is all about. Penny Pitch began in 1948, as a way for WOWO radio listeners to give to help those in need. It...
Why do I say Your Digital Marketing Is Bologna? Especially because I actually sell online digital marketing solutions along with the more traditional radio advertising solutions? Because it hit me the other day, that those people who only sell digital marketing are...
The question that every business owner has to come to grips with, "Is Advertising an Expense or an Investment?", because it can determine the success or failure of your business. Your view towards advertising is one of the keys to success. Let's jump in and take a...
How to fix your marketing problems, seems like an answer that nearly every business person and entrepreneur would love to have, right? Today I'm going give you the big answer and give you an example. The big answer to fixing your marketing problems is: Be Curious....