I'm here to tell the story of WOWO Radio & The Christmas Coffee, that surprised even me this month. And let's clear up some conceptions about the power of advertising. Advertising is not some magical superpower that will automatically convert those exposed to your...
It's time for Penny Pitch and time to share with you what I know about The Heart of the WOWO Radio Listener. First let me share with you what Penny Pitch is all about. Penny Pitch began in 1948, as a way for WOWO radio listeners to give to help those in need. It...
Why do I say Your Digital Marketing Is Bologna? Especially because I actually sell online digital marketing solutions along with the more traditional radio advertising solutions? Because it hit me the other day, that those people who only sell digital marketing are...
The question that every business owner has to come to grips with, "Is Advertising an Expense or an Investment?", because it can determine the success or failure of your business. Your view towards advertising is one of the keys to success. Let's jump in and take a...
How to fix your marketing problems, seems like an answer that nearly every business person and entrepreneur would love to have, right? Today I'm going give you the big answer and give you an example. The big answer to fixing your marketing problems is: Be Curious....
I was recently asked to share an infograph with you which prompted what I am writing today, Is Bigger Also Better? I'm going to limit my thoughts on the subject to the business world and some personal insights too. First the infograph: Courtesy of: EP Capital Anything...
The Long Haul. The Purpose of Your Strategic Marketing is Always, Always, Always to be Known, Liked and Trusted Before You are Needed. I just stole that, well borrowed it from Tim Miles because he is so on target with that statement that I want you to hear it from...
Women and WOWO radio, a topic that I've talked about for nearly 15 years. Today, I have some insight that business owners, especially retailers need to know. When I started in the radio advertising business in Fort Wayne, Indiana in 2003, I worked for a competing...
For most people who see, hear, or read your advertising, The Answer is No. And that is okay. Today we are going to talk about realistic expectations when it comes to advertising and marketing. Some of the people who sell advertising are not going to like what I am...