Stop Offering Discounts & Make More Money because you can't bribe your way to success. Want to increase your business revenue? Want to get rid of those annoying price sensitive customers who seem to be the biggest pain yet spend the least amount of money? It's a...
As we head into the unofficial summer season of June, July and August, the three months between Memorial Day and Labor Day, I want to address a headline I saw again and give you an insiders perspective on The Decline of Mass Media. Why talk about it now? Well,...
Return On Investment is a common term, but often I run into business owners who have no idea that they can calculate a Return On Your Advertising Investment. Do you know how to do this? First of all, I'm not going to assume that you know what Return On Investment...
This week, we are going to talk about a subject that goes beyond media and marketing, it's about being Authentic and Appropriate. The backstory on this subject is that being Authentic and Appropriate is how I strive to live my life. However I was recently talking to a...
Do job titles matter? I work for WOWO radio and a few years ago, our parent company, Federated Media began calling their advertising salespeople: Integrated Marketing Managers or Integrated Marketing Specialists or some other variation. The keywords are Integrated...
Just what do you do, Scott? It's a question I am asked regularly because I often don't fit the stereotype of an advertising salesperson. A few years ago, before I was doing the Genuine ScLoHo Media & Marketing Podcast, I wrote about what I do and today, let's...
One of the weirdest things I sometimes hear from business owners is, "we are busy enough, we don't need to advertise to get new customers." Sorry, but you ALWAYS need new customers, and today, I'll tell you why. I had a conversation recently with a new business owner...
A recent conversation I had with a new advertising partner included a variation on the question, Did The Advertising Work? It's not an easy question to answer if you don't know how to measure and that's why I ask questions that pertain to expectations and...
If I asked you for $100 in cash and you gave it to me, and then I proceeded to tear that Bennie into about 15 little pieces like confetti, you'd think I was crazy, right? Well, You Are Throwing Away Money every year. Maybe not as obvious as what I just described but...