A recent conversation I had with a new advertising partner included a variation on the question, Did The Advertising Work? It's not an easy question to answer if you don't know how to measure and that's why I ask questions that pertain to expectations and...
If I asked you for $100 in cash and you gave it to me, and then I proceeded to tear that Bennie into about 15 little pieces like confetti, you'd think I was crazy, right? Well, You Are Throwing Away Money every year. Maybe not as obvious as what I just described but...
The President does his annual State of the Union Address, the Governor and Mayor of Indiana and Fort Wayne do their annual State of the State and City Addresses, so how about a look at The State Of Media Advertising? As we wrap up the 1st quarter of 2018, several...
Today, I'm going to share with you something that is unique in Fort Wayne, Indiana and that is The WOWO Radio Advertising Advantage. There is a uniqueness that is rare in the advertising world that WOWO has and one other station in Detroit had it when I worked there a...
Last week I spoke with one of my advertising partners about some changes we are making to their marketing strategy and how Reach & Frequency Matter When Buying Advertising. Even though we've been working together for several years, they needed a refresher on what...
I came across some research that backs up something I tell people in person about WOWO radio and Baby Boomer women that I need to share with you. First off, a couple of quotes from Mediapost: Today, every fifth adult in the United States is a female over 50. They are...
If I asked you to Name Your Favorites in a number of categories, depending on the category, you could easily rattle off your top two or three, right? Here's an example: Name your favorite food. I'll wait a second. Depending on where in the world you live, and how...
Word of Mouth with a Bigger Mouth. That's a pretty accurate description of the non-traditional advertising options I use with WOWO radio that go beyond what any other advertising medium offers. Before I go into the details, I'm going to share a couple of highlights...
It's your time, Time to Go BIG in 2018. The last few years I have been with WOWO Radio, I have worked with and observed two very distinct types of business models. There are the leaders and the rest. The leaders are the ones that decided to take a leap of faith and...