Return On Investment is a common term, but often I run into business owners who have no idea that they can calculate a Return On Your Advertising Investment. Do you know how to do this? First of all, I'm not going to assume that you know what Return On Investment...
This week, we are going to talk about a subject that goes beyond media and marketing, it's about being Authentic and Appropriate. The backstory on this subject is that being Authentic and Appropriate is how I strive to live my life. However I was recently talking to a...
Do job titles matter? I work for WOWO radio and a few years ago, our parent company, Federated Media began calling their advertising salespeople: Integrated Marketing Managers or Integrated Marketing Specialists or some other variation. The keywords are Integrated...
Just what do you do, Scott? It's a question I am asked regularly because I often don't fit the stereotype of an advertising salesperson. A few years ago, before I was doing the Genuine ScLoHo Media & Marketing Podcast, I wrote about what I do and today, let's...
One of the weirdest things I sometimes hear from business owners is, "we are busy enough, we don't need to advertise to get new customers." Sorry, but you ALWAYS need new customers, and today, I'll tell you why. I had a conversation recently with a new business owner...
A recent conversation I had with a new advertising partner included a variation on the question, Did The Advertising Work? It's not an easy question to answer if you don't know how to measure and that's why I ask questions that pertain to expectations and...
If I asked you for $100 in cash and you gave it to me, and then I proceeded to tear that Bennie into about 15 little pieces like confetti, you'd think I was crazy, right? Well, You Are Throwing Away Money every year. Maybe not as obvious as what I just described but...
The President does his annual State of the Union Address, the Governor and Mayor of Indiana and Fort Wayne do their annual State of the State and City Addresses, so how about a look at The State Of Media Advertising? As we wrap up the 1st quarter of 2018, several...
Today, I'm going to share with you something that is unique in Fort Wayne, Indiana and that is The WOWO Radio Advertising Advantage. There is a uniqueness that is rare in the advertising world that WOWO has and one other station in Detroit had it when I worked there a...