The topic for this week is: Make it Easy. I'll start with some questions. How easy is it for someone to do business with you? How easy is it for someone to get an answer to a question? How easy is it for someone to find you online? How easy is it for someone to call...
Photo provided by WOWO.com There are a lot of postings online about the sudden and unexpected passing of my friend and co-worker Charly Butcher. I took some time to find some video's that give a glimpse into the Charly we all know and love, but first a run-down of...
Time to introduce myself, again for some of you that I've known for awhile, and perhaps for the first time if you are unfamiliar with this website and podcast. This is episode 75 of the weekly podcast titled, The Genuine ScLoHo Media & Marketing Podcast. Launched...
In my continuing informal series of information about advertising with the radio station I work for, WOWO, in Fort Wayne, Indiana, I am going to share more research info that attempts to address the question some local business owners face: Should I buy radio ads or...
A study released this summer of over 500 consumers in the United States points out a reason why most advertising campaigns under perform. There are over a million advertising and marketing messages that we are exposed to each year and most of them are missing...
As a member of the WOWO radio advertising sales team, I have some insider information to share with you. As a member of the Fort Wayne, Indiana community for the past 20 years, I have some insight to share with you. As a marketing professional who has worked for other...
To be perfectly honest with you, I was in the middle of writing a 3 part series on the 3 R Formula for Advertising Success and I've decided to switch things up a bit. First off, the 3 parter was turning into a 4, 5 or 6 part series and while the information is...
Over the next few weeks, I’m sharing with you a formula for advertising success that I was reminded of recently. Last week it was The First R in Advertising Success (part one), and today The First R in Advertising Success (part two). This is part of the 3 R Formula;...
Over the next few weeks, I'm going to share with you a formula for advertising success that I was reminded of recently, and today I'll start with The First R in Advertising Success (part one). Let's actually begin with the 3 R Formula; it goes like this: Right Message...