Not all advertising venues are created equal. The idea of an ad is an ad is an ad is like saying a cow is a cheeseburger is a filet. Yes they are all forms of beef, but with big differences. In Fort Wayne, I've worked in the radio advertising world since 2003. I have...
I picked up a new book from Seth Godin recently and am reading it right now. Or perhaps by the time I publish this and the podcast goes live, I will have finished it. But I doubt it. My reading style is reflective when it comes to things like marketing. I should...
Years ago, I worked for a group of radio stations that hired Wayne Ens to do research on TOMA in Fort Wayne, Indiana. TOMA is an acronym for Top Of Mind Awareness and if your business doesn't have it with your potential customers, you are living with an unfair...
The Holi-daze are upon on and this is a weird and wonderful time of year. I've created a few items that you as a business person or marketing person, or what ever kind of person you are, you can take a look at and use to help you navigate the last few weeks of this...
Thank goodness the political advertising season is done for awhile, now we get to see and hear holiday ads. Advertising it self is neither good or bad, but you and I know that we have seen plenty of bad ads we never want to see again. Let's set the record straight....
It happened again. I got a request from an "Operations Assistant" recently asking for information including prices for advertising with WOWO Radio. My reply was to attempt to book a meeting at their office to learn about what they wanted to do and ultimately discover...
How long are you and your business planning on staying around? Are you here for the short term or long term? That's an important question that we as consumers want to know. As we enter the holiday season there are certain types of businesses that are seasonal and by...
WOWO Radio, the radio station I work for and one of the stations I grew up listening to has promoted our News and Program Director, Kayla Blakeslee. Starting Wednesday 10/16/18, Kayla has become the new host of Fort Wayne's Morning News on WOWO. What makes this...
I read a lot. Not as many books as I used to before the internet, but I read all kinds of stuff. I read everyday. I bet you do too. Sometimes I am asked by business people, what is the best day to advertise? Everyday is my usual answer. Recently I was reading an...