Thank goodness the political advertising season is done for awhile, now we get to see and hear holiday ads. Advertising it self is neither good or bad, but you and I know that we have seen plenty of bad ads we never want to see again. Let's set the record straight....
It happened again. I got a request from an "Operations Assistant" recently asking for information including prices for advertising with WOWO Radio. My reply was to attempt to book a meeting at their office to learn about what they wanted to do and ultimately discover...
How long are you and your business planning on staying around? Are you here for the short term or long term? That's an important question that we as consumers want to know. As we enter the holiday season there are certain types of businesses that are seasonal and by...
WOWO Radio, the radio station I work for and one of the stations I grew up listening to has promoted our News and Program Director, Kayla Blakeslee. Starting Wednesday 10/16/18, Kayla has become the new host of Fort Wayne's Morning News on WOWO. What makes this...
I read a lot. Not as many books as I used to before the internet, but I read all kinds of stuff. I read everyday. I bet you do too. Sometimes I am asked by business people, what is the best day to advertise? Everyday is my usual answer. Recently I was reading an...
It's still September as my fingers tap out these words. They are words of Irony and a couple of Marketing lessons for you and me. First, I'll share with you the full meaning of the title of this article and podcast, followed by a couple of examples and together we...
Changing your logo won't make you rich. Advertising your brand might be worthless. Instead, if growing your business is important, focus on Connections and Relationships. I do a lot of reading and observing. I take pride in the fact that I have a pretty diverse...
If you don't own it, you and your business are at risk. Years ago, my friend Kevin Mullett and I had this discussion and it's true. Don't Be Social Media Stupid with Your Business. Let me explain. Facebook is the world's largest Social Media platform and they offer a...
Today, I have a few key tips for anyone in the business of sales, which is not limited to people who sell for a living, but nearly all of us. The three words I want you to remember is: Help People Buy. This month, the company I work for, Federated Media, experienced...