Are you one of those people who wonder if advertising on the radio would work for your business?I've got something for you to watch, or at least listen to for 5 minutes in a moment.Last year I turned 59 and listening to the radio has been part of my life...
At the end of last year, I saw a few reports on the state of media and marketing for 2019 and want to share some insight from others again. Because, I can tell you plenty about the success of WOWO advertisers, but how about what others are using radio and...
Since the beginning of time, it’s been known that you only have one opportunity to make a good first impression. The debate is …. how long do you have to make that impression? Studies vary, but if you are applying for a job, a story in Psychological...
Today I am am going to challenge your thinking about advertising and marketing. We are going to talk about the expectations you have for your advertising and marketing. It comes in different forms, depending on the lingo and verbage you use, but it comes down to one...
Over the recent Christmas and New Year's holiday break, I was catching up on unread emails from 2018 and found this gem pertaining to trends for 2019 and beyond that says that radio listenership will be going up in the years ahead. Deloitte...
To kick off the brand new year, I am going to share with you stories of success that business owners from around the country shared last year. These are their stories of how they grew their profits using radio advertising to invite customers to their...
What's the status of radio broadcasting as we prepare for a new year?That's a question I hear in various forms from friends, family and others who hear I work in the radio advertising business.Last month, I spoke to a marketing class at a local university...
There's an old saying that the reason bank robbers rob banks is because that's where the money is. While that may have been true in the last century, it's not true anymore. What is still true and a more honest way to make money is to invite people who have money to...
This is a ScLoHo extra report that is not included in the Genuine ScLoHo Media and Marketing Podcast series. Radio broadcasting is considered traditional media. So is TV broadcasting along with print (newspapers & magazines), and if we expand to look at...