Over the recent Christmas and New Year's holiday break, I was catching up on unread emails from 2018 and found this gem pertaining to trends for 2019 and beyond that says that radio listenership will be going up in the years ahead. Deloitte...
To kick off the brand new year, I am going to share with you stories of success that business owners from around the country shared last year. These are their stories of how they grew their profits using radio advertising to invite customers to their...
What's the status of radio broadcasting as we prepare for a new year?That's a question I hear in various forms from friends, family and others who hear I work in the radio advertising business.Last month, I spoke to a marketing class at a local university...
There's an old saying that the reason bank robbers rob banks is because that's where the money is. While that may have been true in the last century, it's not true anymore. What is still true and a more honest way to make money is to invite people who have money to...
This is a ScLoHo extra report that is not included in the Genuine ScLoHo Media and Marketing Podcast series. Radio broadcasting is considered traditional media. So is TV broadcasting along with print (newspapers & magazines), and if we expand to look at...
Not all advertising venues are created equal. The idea of an ad is an ad is an ad is like saying a cow is a cheeseburger is a filet. Yes they are all forms of beef, but with big differences. In Fort Wayne, I've worked in the radio advertising world since 2003. I have...
I picked up a new book from Seth Godin recently and am reading it right now. Or perhaps by the time I publish this and the podcast goes live, I will have finished it. But I doubt it. My reading style is reflective when it comes to things like marketing. I should...
Years ago, I worked for a group of radio stations that hired Wayne Ens to do research on TOMA in Fort Wayne, Indiana. TOMA is an acronym for Top Of Mind Awareness and if your business doesn't have it with your potential customers, you are living with an unfair...
The Holi-daze are upon on and this is a weird and wonderful time of year. I've created a few items that you as a business person or marketing person, or what ever kind of person you are, you can take a look at and use to help you navigate the last few weeks of this...