WOWO Fort Wayne Radio Advertising with Scott Howard

What makes your business special?  Do you stand out amongst your competitors?  Do you do things that make other businesses envious of yours and make the general public talk favorably about what you do or what you offer?Or, are you playing the, “I’ll beat ‘em on the price” game?If your business isn’t doing anything “special”, the only thing your potential customers can and will judge you on is price or convenience; are you cheaper or are you closer than your competitors.  Winning on price alone generally means losing where it really matters….in profits.