If I were to ask a dozen people what REACH means, I am sure I would get at least 4 or 5 different answers, all depending on each persons life experience.You take the basketball player and they know that reach is important in being able to grab a loose ball...
Let Someone Else Say It for YouWhen you spend money on advertising, you obviously want to say positive things about your business, and you want to brand your business in a credible way. While most business owners don’t want to brag, at least publicly,...
Every once in awhile, it's good to take a look at what has helped you become successful and today is one of those days. In 2009 I wrote and published an article on 7 Sales Secrets that generated some national attention. I was 6 years into my position as an...
The POWER of Brand Identity…Still the Most Important Thing! Running a business 15 years ago was difficult enough. With the advent of a New Media World, it became even more difficult and more competitive. First, it was the internet disrupting the Yellow...
Core Customers – Keep Them! Every business owner understands that keeping a current customer is much less expensive than creating a new customer. Or at least you think they would! Let me rephrase this; Every SUCCESSFUL business owner not only understands...
We want young people, you know, the ones who have money to spend and are not stuck in their ways to come to our place.That was part of the conversation I had with a couple of business owners in their 40’s recently. Their Mom was in her late 70’s and still active in the family business.But these two brothers were having a hard time understanding who they should be inviting to spend money with them.
Rule #1, Repeat & Referral Business Marketing, like most fields of endeavor, has certain proven formulas you can use to ensure you get a return on your marketing investments. The first formula, The Two “R’s” is simple; Advertising can’t make a bad business a good business. How do you measure if you have a good business or a bad business?
Who’s the Voice of Your Company?
Some of the most effective marketing successes in history, both locally and nationally, have involved capitalizing on the voices, faces, and personalities of charismatic and humble business owners and corporate leaders.
Are all advertising options equal? Of course not.Is a burger off the dollar menu at your favorite fast food joint equal to the $20 burger you can order for lunch at your local restaurant? Of course not. Today, I am going to do a comparison of advertising on WOWO radio in Fort Wayne with advertising on a local TV station.