I could have titled this: Dead Advertising Mediums. Read this from Roy H. Williams: Google is the new phone book. Like the Yellow Pages of yesterday, it is the principal resource for buyers who are currently, consciously in the market for a product or...
Continuing my series based on Roy Williams article about Advertising Oversimplified with my thoughts on points 2 and 3...Roy talks about Mass Media and targeting your advertising message:They call it “mass media” for a reason: it reaches the...
An old business owner joke goes like this; a reporter one day asked the CEO of a major company, “So, how many employees are working in your company?” The CEO replied, “approximately half of them”. It’s funny, but the problem is, it’s not necessarily a...
Regardless of what part of the country you live in, North or South, East or West, for most, summertime is a fun time and a great time to launch and execute promotions for your business. The next time you are planning a significant event or promotion,...
If you are a business owner or in charge of handling the marketing and advertising, a wise thing to do is to pay close attention to what the BIG GUYS are doing. The “Big Guys”, the likes of GEICO, Home Depot, Proctor & Gamble and others, have huge...
Last month when my wife and I were on vacation, the publication Mediapost shared a story that I was living at the moment.My wife and I are Baby Boomers.Our kids are Millennials.The business world, or more specifically the advertising world, is focused on...
Most of the business people I talk to these days are listeners to one of the radio stations I work with but they are not necessarily advertising partners with me, yet.A big question that comes up is, "How Much Does It Cost To Advertise on WOWO Radio?"When...
If I were to ask a dozen people what REACH means, I am sure I would get at least 4 or 5 different answers, all depending on each persons life experience.You take the basketball player and they know that reach is important in being able to grab a loose ball...
Let Someone Else Say It for YouWhen you spend money on advertising, you obviously want to say positive things about your business, and you want to brand your business in a credible way. While most business owners don’t want to brag, at least publicly,...