It's a crazy time in my world of broadcasting. It is Election Week 2019. This year I have been personally involved in the process of helping candidates buy advertising time on my radio station, WOWO radio in Fort Wayne, Indiana. There are a few Business Marketing...
Who Are You and What Do You Do? Does your business name say what you do, or does it leave the public guessing? In a perfect world, the name of a business clearly says what they do or sell…names like Valvoline Instant Oil Change or Lawn and Snow Company instantly...
This week I have a challenge for you if you sell products that are manufactured by someone else. All of your suppliers have a vested interest in your success, and most of them have access to extraordinary marketing funds and resources beyond traditional co-op to help...
My wife and I are Baby Boomers and we have been the generation that most advertisers targeted their marketing to over most of my lifetime. That is until we "aged-out" of the 25-54 age demographic. That started happening in 2001 when the oldest Boomers who were born in...
Which is more powerful... Audio or video? Is what you see more powerful than what you hear? What stirs your heart, your emotions? If you have never been asked these questions, you should take some time to contemplate the answer before we continue. The...
I walked in for my 1 o'clock meeting, and there was a strange kind of energy at their office. I'm talking about energy in the air, the people were not their usual happy selves. I asked if Doug was in and they pointed to his office and went back to their...
It's often the question that most business owners dread:How Much Should I Spend On Marketing?I have a fresh take on this using the words of Roy H. Williams:One of the most common mistakes in advertising is to spread your ad budget across several different...
Want to know how to be ignored? Be Predictable. The Opposite is also true and we'll learn some little known advertising copy secrets as we continue with part 8 of a 9 part series based on Roy H. Williams Advertising Oversimplified article he wrote a few...
Sometimes business people want a proposal from me before we even talk about what they need or want. That's like going to a doctor and sayin, "Just give me some pills, the kind that everyone else is buying". That is more than ridiculous, it is stupid and...