Last month I was helping an advertising partner with their TV commercial. I do not sell TV advertising, I don't write or produce TV ads or videos. So what did I do and why did I do it? I am sharing this with you as an antidote to what someone told me recently is The...
Busiest Shopping Days of Christmas - Are You Ready? For the first time ever, spending on Christmas is expected to exceed $1 trillion dollars, and the majority of this will be spent in 6 fewer days than last year. If you own a retail store, you have heard all the...
It's a crazy time in my world of broadcasting. It is Election Week 2019. This year I have been personally involved in the process of helping candidates buy advertising time on my radio station, WOWO radio in Fort Wayne, Indiana. There are a few Business Marketing...
Who Are You and What Do You Do? Does your business name say what you do, or does it leave the public guessing? In a perfect world, the name of a business clearly says what they do or sell…names like Valvoline Instant Oil Change or Lawn and Snow Company instantly...
This week I have a challenge for you if you sell products that are manufactured by someone else. All of your suppliers have a vested interest in your success, and most of them have access to extraordinary marketing funds and resources beyond traditional co-op to help...
My wife and I are Baby Boomers and we have been the generation that most advertisers targeted their marketing to over most of my lifetime. That is until we "aged-out" of the 25-54 age demographic. That started happening in 2001 when the oldest Boomers who were born in...
Which is more powerful... Audio or video? Is what you see more powerful than what you hear? What stirs your heart, your emotions? If you have never been asked these questions, you should take some time to contemplate the answer before we continue. The...
I walked in for my 1 o'clock meeting, and there was a strange kind of energy at their office. I'm talking about energy in the air, the people were not their usual happy selves. I asked if Doug was in and they pointed to his office and went back to their...
It's often the question that most business owners dread:How Much Should I Spend On Marketing?I have a fresh take on this using the words of Roy H. Williams:One of the most common mistakes in advertising is to spread your ad budget across several different...