What advertising and marketing medium should I use right now, is a question I hear all the time and especially now. As you know, I have spent the majority of my life in the radio business, starting out as a teenage disc jockey and then 10 years later moving to the...
2020 is not the year we were expecting when we were making our resolutions a few months ago is it? State after state has issued some form of stay-at-home order to protect their citizens from Covid-19. While I just stated the obvious, I'm going to delve into the not so...
It's a weird and wacky world out there right now. We are hearing stories about the record number of people who are filing for unemployment, the devastating stories of people dying from this mystery virus that we have yet to get a handle on because it is new to the...
Preparing for WFH If you google search “WFH”, you will learn that there are approximately 16 different acronyms for WFH. But due to our recent events, the two most recognizable are “Work from Home” or “Working from Home”. Before COVID-19, it was estimated that...
Lead Like Jack Considered one of the greatest CEOs of all time, Jack Welch passed away on March 1st, 2020. Jack was the CEO of General Electric (GE) from 1981-2001. He is known for changing the way leaders lead. His style was to hire the best people, let the people...
Today I have a personal story to share with you and I've titled it the power of persistence. The audio version of this article marks a milestone of 150. This will be the 150th episode of the Genuine ScLoHo Media and Marketing Podcast. Since I do weekly updates, that...
It was about three weeks ago when we became a full fledge streaming household. And now the end of local TV advertising impacting us has hit our home. It was a gradual process and our story is both personal and widespread. If your business has been using the local TV...
Last month I was helping an advertising partner with their TV commercial. I do not sell TV advertising, I don't write or produce TV ads or videos. So what did I do and why did I do it? I am sharing this with you as an antidote to what someone told me recently is The...
Busiest Shopping Days of Christmas - Are You Ready? For the first time ever, spending on Christmas is expected to exceed $1 trillion dollars, and the majority of this will be spent in 6 fewer days than last year. If you own a retail store, you have heard all the...