The very best form of marketing is what we call Word Of Mouth. Why? Because it is from the heart, from one person to another and it includes implicitly, the Human Relationship factor we all need: Trust. Several years ago, I wrote about the Word Of Mouth advantage that...
All of us are exposed to a variety of advertising and marketing messages every single day. But there is one method that trumps all the others combined and it's built on what I refer to as Human Relationship Marketing. Human Relationship Marketing is a different...
There are certain Principles that are Timeless. There are certain Practices that have a limited lifespan. We need both. We also need to know and understand the differences. I'll use two different examples, one of which is my area of expertise, the other is simply an...
Congratulations, you have successfully completed 6 months of 2022. How do you feel about that? Well first off, for making it this far this year, you and everyone else gets a participation trophy. However the real trophies in life come from more than just showing up....
If you are listening to, watching, or reading all the doom and gloom stories in the news right now... Stop It. My friends, instead of getting swallowed up in the bad news of rising prices, staffing and supply chain shortages and whatever else we have going on in the...
There is a simple formula in advertising that seems to be accepted by nearly anyone that hears it: The Right Message, presented to the Right People, the Right Number of Times = Results. Yep, it take into consideration three "right" things and promises to work if you...
What are you doing to build your business right now? It's a question I ask when I am in front of a business owner. Sadly, many don't have a plan. Or some are afraid of what the future might hold and they are behaving very cautiously. Too cautious I dare to say. "Oh,...
Among the one-liners of business success, there's one that I've noticed has been critical and it has to do with connections. I'm going to focus on LinkedIn, but first here's the one-liner: "It's not who you know, but who knows you that determines your success" This is...
Here we are in the summer of 2022 and due to some recent business meetings I've had, I need to give you a piece of advice that I've said repeatedly over the years. Own Your Space. Not just any space, but your space online. This applies to you as a person and if you...