Depending on where you get your news and information, you've probably heard a lot of Gloom and Doom stories about the economy. Some say we're in a recession, others say "no, not yet, don't label it with the R word." Some blame the President, others blame the previous...
Marketing and Advertising Insights
7 Considerations For Successful Advertising
As I write this on February 13th, not quite 24 hours have passed since I watched Super Bowl 57 and yet the impact of that game is reverberating in my world. I had no skin in the game, even though the thought crossed my mind to wager since it's now legal, but I...
Up and To the Right
My friend Ben uses the term Up and To The Right to describe the direction business should be going when you chart it out. I've worked for Ben since 2013 and we worked together nearly 15 years ago too and Ben is a numbers guy. Me, not so much, but it's part of my work...
Trust is the Glue
Trust. This five letter word is the glue that holds our world together. Over the years I've been writing, publishing and podcasting, the theme I keep coming back to is Human Relationship Principles. And the key to all human relationships is trust. Before I dig into...
ScLoHo Changes
UPDATE on 2/28/2023: Despite what I wrote and my intentions a few months ago when I wrote this piece, I am going to be updating more than once a month. Maybe weekly again. We shall see. There's just too much on my mind not to share with you. Last night I felt the...
3 Fundamental Questions To Ask Before You Advertise
There are 3 Fundamental Questions You Need To Ask Before You Advertise. I'll tell you what they are and also go a little deeper. Question 1: Who Do You Want to Invite to Spend Money with You? Question 2: Why Should Those People Spend Money with You? Question 3: What...
How to Deal with Inflation Realities
In sales, there is a visual description that we use that describes our on-going goals, Up and to the Right. If you visualize goals over time, that is how most companies want to see their growth. Inflation however can be a real kick in the pants. When the costs of...
The Wait is Worth It
Are you a patient person? Or does waiting create anxiety? For me, it all depends on the why I am waiting. I'm sure it is that way with you too, to some degree. At the end of 2019 I was cleaning up my email and found a series of newsletters from Roy H. Williams. Roy...
The Demise of the Newspaper
I bought my local newspaper on a recent Monday and was saddened by how tiny it has become. About 8 years ago, I was able to get custom circulation reports for the two local daily newspapers from my connections at the Radio Advertising Bureau. I watched as the number...