Let's jump into this topic headfirst with the reason I'm talking about this subject right now. Around July 5th, a new social media app, Threads was launched and it's been all over the news because... well.. the news media thinks it's newsworthy. Threads is connected...
When I say the word "Future", how far off in the future does your mind think? Is the Future 5 years away? Is the Future 20 years away? Is the Future next week or even next month? Does it hurt your brain to think beyond today? Here in the United States we live in short...
Numerous times I've talked about Trust being the biggest Human Relationship Factor that you and your business need to earn and protect when it comes to the success of your business in the eye of the public. I just saw an article published by MarketingCharts.com that...
I was in a meeting with a business owner this month and as we were doing our usual "Discovery" meeting, one of the questions that was asked was: Where are your current customers coming from? He answered, "Google" Bzzzzzz. Wrong answer. Well, perhaps it was really the...
The Purpose of Advertising is to let others know about you, your stuff, or your brand in such a manner that it has an impact. And before I go any further, the other distinction that Advertising has over other forms of communication is that you pay for it. It's not...
Depending on where you get your news and information, you've probably heard a lot of Gloom and Doom stories about the economy. Some say we're in a recession, others say "no, not yet, don't label it with the R word." Some blame the President, others blame the previous...
As I write this on February 13th, not quite 24 hours have passed since I watched Super Bowl 57 and yet the impact of that game is reverberating in my world. I had no skin in the game, even though the thought crossed my mind to wager since it's now legal, but I...
My friend Ben uses the term Up and To The Right to describe the direction business should be going when you chart it out. I've worked for Ben since 2013 and we worked together nearly 15 years ago too and Ben is a numbers guy. Me, not so much, but it's part of my work...
Trust. This five letter word is the glue that holds our world together. Over the years I've been writing, publishing and podcasting, the theme I keep coming back to is Human Relationship Principles. And the key to all human relationships is trust. Before I dig into...