Only fools believe their business has no competition. There are multiple ways to think about who your competition is, however, I'm going to define it in the simplest terms for businesses and that is customer money. If I have a need and you could supply that need for a...
Is Radio still a viable advertising media in 2024? The TL;DR answer is yes. Last week I shared the story of the demise of our local newspapers over the past 20 years and my insider numbers. Today, I'll review the local radio scene and include some numbers from a...
I get to work with all kinds of businesses, new ones, old ones, online only and brick and mortar only along with many that are some kind of combination of all these factors. This is the final few months for one of my favorite clients in Fort Wayne, a retail shop that...
What kind of disconnect in your business model do you need to fix this year? 4 years ago with the Covid-19 Pandemic shutdowns, there was a whole heck of a lot of disruptions as we were exploring the great unknown about a virus that we were told could wipe out a...
I'm going to start off the new year with a story. In 2023 I was invited to be a guest speaker at Trine University and ended up presenting information to a class in October and was invited back to be on the judges panel for the students final project. The students had...
With Christmas and New Years days falling on Monday's this season, I am going to take a couple weeks off from the podcast and even publishing next week Both will be updated with fresh material on January 8, 2024. In the meantime, I am sharing the content from last...
How was your year? Are you excited about next year? As a business owner, or manager or even someone without a title, every once in awhile we should stop and plan for the future. Problem is many people do it alone, or with limited input. Last week subscribers of my...
'Commutes Are Back' As Time Spent With AM/FM In Cars Hits Eight-Year High. That was the headline of an InsideRadio.com story last month and that's great news for those of us in the radio broadcasting industry. It's also fantastic news for businesses that want to reach...
If the experts are correct, retailers should get set for a very Merry 2023 shopping season. According to the 2023 Deloitte holiday survey, the holiday spirit and spending will rebound and consumers expect to spend $1,652, surpassing pre-pandemic levels for the first...