Trust. It's what makes the world go 'round. Trust is important in all of our relationships and business transactions. When we spend decide to spend money, we do it because we trust the value in what we are buying. Doesn't matter if it's a $5 cup of coffee or a $75...
Last week I began updating a series from 2015 on the price of advertising on WOWO Radio and in Fort Wayne, Indiana overall. Today, an updated answer to the question: How Much Does A 60 Second WOWO Radio Ad Cost? $110 per minute is the new standard for a 1 minute...
This is the question that is on the tip of the tongue of any business owner when some ad sales person calls on them. How Much Does It Cost to Advertise? I'm going to update a series that I originally published in 2015 to answer that question. It's both an easy and...
I know, it sounds like something a little weird. Or it sounds old school, or maybe it sounds like something new along the lines of A.I. or V.R. (That's Artificial Intelligence and Virtual Reality). Human Relationship Marketing. It's not a gimmick, it's not new, it's...
I'm going to lay this out for you, Mr/Ms Business Owner in the Fort Wayne area: WOWO's Baby Boomer Audience Wants To Spend Money With You A lot of attention is given to the under 50 crowd because, well, people over 50 are nearly dead, Or dead broke. Or drooling...
I have a love/hate relationship with the Presidential election season. I love pulling a few marketing lessons out of the hi-jinks. But I also hate the nasty tone and the lies that are used to convince us who to vote for. First off, I'm not going to suggest you should...
I sometimes think that it's the most neglected element that business people ignore, but then I hear horror stories about stuff people do or don't do that could put them in the slammer... Stuff like, not paying your taxes, not pulling permits, not doing washing your...
If someone is looking for your business because they want want to spend money with you, or at least consider spending money with you, can they find you? This is a problem with lots of businesses, big and small. I have a friend who has a successful painting business...
I had a new co-worker ask me about this recently and decided to share it with you too. This is different from the complicated way a lot of people attempt to sell advertising on radio and television. It's also better and easy to understand. We're going to start with...