I was talking with a friend of mine 8 years ago and we came up with these 3 keys to successful marketing that can increase your business ten-fold. No matter what vehicle you use for advertising and promotion, this still matters. 3 Keys to Marketing Think like a...
A co-worker asked me recently what I do to prospect. In other words, what do I do to find new advertising partners. My answer is different than what I would recommend others do because each of us have different connections and personalities and there is no...
WOWO Radio has more Baby Boomer women listeners than any other Fort Wayne radio station by at least 10,000. That was one of the items I pointed out in our last article. Baby Boomer women control the biggest pile of consumer spending still and for the next 7 to 10...
Ironically, if you are here because of an email notification, it was a mistake and the real article will be published on June 15th. Sorry about that, enjoy your weekend.
A few years ago when I started on the WOWO radio advertising sales team and I was sharing information about the WOWO listeners, I kept running into women who would say, "I'm a little unusual because I listen to WOWO." I pointed out to them that they were in good...
I recently wrote a couple articles that gave you the specific price per ad on WOWO radio. But I must warn you. The wrong way to buy advertising is by price alone. If you only use price, then odds are you are going to go with the lowest price. And lowest price with...
When I started on the WOWO radio advertising sales team, I needed to create a new recipe for building successful radio advertising campaigns. Seems like most of my established co-workers were using the formula that included Live 60 second Endorsement Ads because they...
Trust. It's what makes the world go 'round. Trust is important in all of our relationships and business transactions. When we spend decide to spend money, we do it because we trust the value in what we are buying. Doesn't matter if it's a $5 cup of coffee or a $75...
Last week I began updating a series from 2015 on the price of advertising on WOWO Radio and in Fort Wayne, Indiana overall. Today, an updated answer to the question: How Much Does A 60 Second WOWO Radio Ad Cost? $110 per minute is the new standard for a 1 minute...