Last month I got an email from Roy Williams that I'm going to share in it's entirety. Agree or Disagree? Contact me and let's talk. 10 Most Common Mistakes in Marketing 1 Inappropriate Use of Social Media The whole world is on FaceBook, but is that the right...
At WOWO Radio, I sell advertising. Wait, I really help businesses solve their Key Marketing Challenges. Sometimes that includes ads on WOWO, sometimes that includes using our Federated Digital Solutions and sometime it's both. I'm about to show you data from Google...
Around the radio station we talk about offering a "CAT" advertising solution as one of the methods to help our advertising partners. But most of you are clueless if I were to ask you, "Do You Know What C.A.T. Is?" That's alright because I'm going to take a couple days...
I work in a world of opposites. I help people solve their marketing problems. I help them buy the solutions that take care of those marketing problems. I don't like selling. Hang on a second. Let me clarify. I don't like selling stuff to people who don't want to buy...
Our previous article talked about making sure you put together a marketing strategy plan by asking and answering the right questions in the right order. But hand-in-hand with that, I also need you to consider, What Happens When I Google You? I do this all the time....
This week I was asked by my friend Kevin Mullett to sit on a panel for the Social Media/Marketing Breakfast that he emcee's each month in Fort Wayne, Indiana along with Ric Johnson from Xymmetrix. The topic was Online Reputation Management which included a great...
A common mistake I keep seeing business people do is try and put together a marketing plan - backwards. I get asked about what specials to advertise, or what discounts to offer and the problem is, those are gimmicks. Gimmicks are not good. Gimmicks are the result of...
I have an incredible job. I get to help businesses succeed. My area of expertise is marketing, media and advertising, something I've been doing in Fort Wayne since 2003 and actually for a couple decades before that. Many businesses struggle with not having enough...
As I was preparing to write this a few days ago, so many examples came to mind, actually flooded my mind that I am going to limit the focus and let you expound and apply it to your situation. The Power of Partnering is a Human Relationship Principle. When two people...