It's a question that some people ask out loud and others may not ask me directly but they are thinking, "Why Does a Radio Guy Also Sell Digital Marketing Solutions?" Excellent question. Here's the answer. My background is in radio. From the time I was 16 until I was...
Pay attention as I tell you a true story and see if it applies to your business: I've got a great client, they are a true advertising partner. Our partnership began last year when I volunteered to help them formulate an advertising and marketing plan that they could...
Too often I see so called marketing experts who are trying to game the system and push some technology that they claim will beat the pants off everyone else and blah, blah, blah... What I look for when I see this stuff is are they also taking into consideration the...
I saw this quote a few times this year, If you’re not paying for it, you’re not the customer; you’re the product being sold. And I've also heard people react to the way they are being tracked and targeted by "Big Data". Big Data is simply the information that is...
I recall a few years ago watching the Emmy awards and wondering if any of the major broadcast networks were going to win any awards. By broadcast networks, I mean the networks that you can watch over a traditional television without cable or internet. In most cities...
I've talked a lot recently about the term Experts. Expert is not a title you earn by going to school or completing certain training. Being an expert involves many aspects but generally speaking... An Expert is someone who has expertise in something beyond the average...
I'm going to tell you a little story. A story about Collective Wisdom. Collective Wisdom is the name of the first blog I created in 2004, but Collective Wisdom has a deeper meaning: The best way to learn something is by learning from others. If you're smart,...
I've been ruminating about this for awhile. Too often I see others in my profession skip over the "hard work" and just do the easy stuff. The profession I'm referring to is advertising sales and the easy part is to peddle advertising packages to as many people that...
First, the back story of this article is from an exchange last week with friends on Twitter that began when I retweeted a link about profanity being good for you. I will not use the F word online. It's also one of the words that broadcasters are not supposed to utter...