Over the next 5 weeks, I am sharing the 5 most shared articles I've published in the past 12 months like this one from March 2016: It comes as no surprise to me, but maybe some of my friends in the advertising industry will have their eyes opened by this chart: A...
Over the next 5 weeks, I am sharing the 5 most shared articles I've published in the past 12 months. As we prepare for the final week of the 2016 Election cycle, this look back on the 2015 election still has some truths to consider: WOWO Radio in Fort Wayne is...
Do different generations consume and respond to marketing messages differently? It's a question that deserves examining and the big question, Is There A Generation Gap In Marketing? On one hand, I am not typical of my generation and on the other, I fit in perfectly....
30 years ago I began my adventure into the world of advertising and marketing. I took a job in Detroit creating campaigns for radio advertising clients. I've spoken to 100's of business owners, managers,and entrepreneurs. I've interviewed the customers, clients,...
I confess. sometimes it's hard to explain what I do. I am in a BNI Chapter and every week we have 45 seconds to stand up and tell the guests and members who we are, what we do and who we would like to connect with as a referral. How explainable is your work? If you...
The basics of advertising are pretty simple. It's all about Reach and Frequency and some people will include the Message and Target. Here's how that formula works: If you reach enough of the right target people with enough frequency with the right message your...
Last time I talked about the ScLoHo Advertising Process with the First Step: Who are You? I met last week with a gentleman who started his own company less than a year ago and is still in the process of figuring that out because he is trying to match what he wants to...
Today, I'm going to start to share how I work with: The First Step in the ScLoHo Advertising Process: Who Are YOU? The concept of one size fits all is a big fat lie. Adjustments have to be made to accommodate the individual. This is true in most things in life...
A great article from Mediapost that I read this week was about Baby Boomers defying certain stereotypes, especially when it comes to tech and online activity. Since 1/2 of WOWO radio's huge audience is the Baby Boomer generation, it makes sense to share this with you...