The other day I shared an article that urged you to consider how customer focused you and your business are. Today, a deeper dig into some specifics. This great insight from Laurie Petersen arrived in my inbox from Mediapost this week about improvements each of us...
Is your business set up for your convenience or for your customers convenience? That's a question every business owner needs to answer. Depending on the specifics of your business, your answer will determine your level of success, not just this year but for years to...
I wrote this last month with the intention that it would be published right before the 2016 General Election in the United States. Not that I'm going to go political on you, but the topic does tie into to the political season we are trying to escape from. The Art of...
Recently I shared the story of the death of the newspaper industry. It was a combination of a personal story and an article about the financial health and business model of the newspapers that has attempted to stay alive by adapted to our technology driven world....
Awhile ago an article about Baby Boomers and Advertising arrived in my email and I saved a portion to share today with a disclaimer... This advice applies to all generations and the real question you and I need to answer is, Is Your Business Trustworthy? 10 Ways To...
So really...Is Traditional Media Dead? I'm going to look at this subject from a marketers perspective. And a consumers viewpoint. And focus on just one piece of the traditional media, daily newspapers. Lots of businesses rely on traditional media and advertising...
Okay, you are not really making money by buying, selling or trading human beings, but hang on... You are in the People Business, no doubt about it. In my world at WOWO Radio and Federated Digital Solutions, one of the tactics that I offer that captures the...
Today I'm wrapping up a series of reposts that I discovered in October were the 5 most shared articles I've published in the past 12 months. If you want to find your most popular posts on your site, go here. Many of the people I see selling advertising and marketing...
This is week 3 of 5 weeks, I am sharing the 5 most shared articles I've published in the past 12 months. This is from the end of August: A few weeks ago, I wrote about the Lifetime Value of a customer. It's something that most new business people don't grasp because...