It's hard to believe the first couple of months of 2017 are over. At the end of 1999, I was working on the air at a local radio station and there's a recording of me (called an air-check), talking about the Prince song 1999. When that song came out in 1982, I played...
It's the old quantity versus quality debate that can apply to any situation. Dating... do you want lots of girl/boy friends or just one that rises above the rest? That's the whole premise of the Bachelor television show. In fantasy world being surrounded by a lot of...
Man, am I going to catch some heat on this one. Unless you read all the way through this piece. But if you are all about the tech and ignore the rest, you may win for a moment, but not forever. What am I talking about? My usual stuff, marketing, media, advertising and...
Updated from the 2011 ScLoHo archives: Ever wonder about the customers you don't have anymore? Where did they go? Some have moved out of town. Some have died. Some simply don't need what you are selling. Some have found an alternative. It's the last one that should...
If you are a local business that bought advertising time on your local Fox TV affiliate to air in the 2017 Super Bowl, I'd like to talk to you about the money you wasted. If you are a business that bought advertising time on the Fox TV Network for the 2017 Super Bowl,...
In my world of marketing and advertising, I see all kinds of schemes designed to get people to buy stuff. Sometimes I get unsolicited emails from people who think I want to buy their stuff, but they are paddling up stream and up the wrong creek. I'm going to show you...
Three questions that apply to everyone and nearly everything: Do you set goals? Do you set up a plan to meet those goals? Do you meet or exceed those goals? You can ask those same questions to a high school freshman, a college freshman, or a 50 year old and you will...
Years ago, a friend of mine named Anthony gave a presentation on the power of Word of Mouth via Facebook. It opened a lot of eyes. Businesses that were looking to advertise and get more customers started to rethink the way they were doing things with traditional...
A couple of tidbits of information that applies to the listeners of my radio station, WOWO, in Fort Wayne, Indiana. For the past 20 years WOWO has been a news/talk radio station, (out of 90+ years on the air.) Last month we received results from the rating service we...