This week, we're going to tackle a subject that some people get confused about. And if you prefer to listen to the podcast version of this article instead of reading, here you go: Marketing and Advertising are not the same thing. A dozen years ago, a friend of mine in...
Listen to the Genuine ScLoHo Media & Marketing Podcast, same great content, just in an audio form! My favorite kind of marketing is relationship marketing. That may surprise some of you because of my years in the radio business and on the web. But believe me,...
Friday I read Seth Godin's post reflecting on the move of the NFL team, the Oakland Raiders to Vegas. It's eye opening and worth sharing, that's one reason I'm sharing it today. It's also a subject I'll talk about more in an upcoming podcast and post on this...
You can now listen to these articles on the Genuine ScLoHo Media and Marketing Podcast! This is episode 3. How much money should a new car cost? How much money would you pay for a bag of potato chips? What is the right price for a radio commercial? The last time we...
You can now LISTEN to these articles on the ScLoHo Media & Marketing Podcast! Here's a link to this weeks episode. In the beginning, I mean very beginning, some say thousands of years, others claim millions of years, depending on your belief system about the...
I have been reading a series from Mediapost, What We've Learned About Marketing To Baby Boomers and this month they published part 3. Why do I care? First off, I've been studying marketing and advertising for 3 decades. 2nd, the radio station I work for WOWO, has a...
At the end of 2016, I was preparing to launch a podcast version of the weekly articles I have been writing and publishing on The Genuine ScLoHo website and this is the very first episode that you can also listen to. Here's the link to this episode. Now that we have...
The last few months I've noticed something that may have been going on longer than just the last few months. Here's that something: The number of people who know me and see me face to face in "unplanned meets" has become substantial. Let me define "unplanned meets". I...
It's hard to believe the first couple of months of 2017 are over. At the end of 1999, I was working on the air at a local radio station and there's a recording of me (called an air-check), talking about the Prince song 1999. When that song came out in 1982, I played...