It's a question I was asked recently, "Of all the ways I could advertise my business, what is the best and what is the worst?" It's a good question and I have some answers, but what I am about to share with you is not exactly what I told this person the other day....
How do you know if your advertising is successful? Most business owners I know would prefer not to advertise if there was another way to get customers that was free. But free isn't really free. It's just that we value some things more than others or perhaps we are...
I was reading an article from Mediapost that mentioned that baby boomers who are becoming senior citizens are not what you might expect. To illustrate their point they pointed out that at age 63, Christie Brinkley could be considered a "senior". She is a Baby Boomer...
About 18 months ago I wrote a list of some of the advertising options I offered as a member of the WOWO Radio Advertising Sales Team. Time for a fresh spin and update and if you want to listen to the podcast version instead, click here or scroll down to the end of...
Yesterday I was reading an article from MarketingCharts.com so you don't have to, no, really I do enjoy looking at this kind of stuff and pulling out some of the highlights. It relates to an upcoming podcast episode and article I wrote that will be debuting in a...
I’m going to break down the purpose of advertising to a very simple concept.
The only reason you should advertise is to invite people.
Today we're going to talk about your business credibility, or at least a part of it. Is Your Business Homeless? Before the internet, most businesses had what are known as brick and mortar locations, a storefront or at least a physical location. There were some...
Today I am going to talk to you about my friend Nancy and her husband Bill. You can read or listen to this on the Genuine ScLoHo Media & Marketing Podcast: Bill and Nancy are real people, not a made up couple. I've known Nancy since we went to high school...
Prefer to listen instead of read? Here's the podcast version of today's article: I was talking to two friends recently in separate conversations who have both decided to spend $4000 this year on an advertising program that I believe is pretty stupid. It's not their...