Last weeks Sound ADvice newsletter was too good to only share via email: You’ve heard the old expression about being too close to the forest to see the trees? As a business owner, it’s easy to fall into this trap. You have a lot going on and a lot of different things...
6 Keys to Successful Advertising: Most businesses don’t really understand how advertising works. Even the ones that are advertising successfully are not understanding the why behind their advertising success and so they just happen to be doing enough of the right...
This weeks article is from a recent Sound ADvice newsletter that my subscribers received this summer. If you would like a free weekly subscription, email Scott@WOWO.com. In the never-ending maze of online media, on-air media, outdoor media, direct mail, and print...
A funny thing about retailers having sales... it might be counterproductive. The week I am publishing this article and podcast is the 1st week of July 2024 although I'm actually writing this on June 20th. Today when I checked the mail I saw a piece of junk mail from a...
In the world of selling products and services, when all things are equal, the decision we use to determine who we purchase from is based on… perception! And that perception is, who’s better, who’s more trustworthy, and who’s more reliable! In most cases, many...
“Hear-Yee, Hear-Yee!” “Can I have your attention please?” “Ahem – Attention please!” There are a lot of ways to capture someone, or a group’s attention, including words, sounds, and gestures. In advertising, capturing one’s attention is the first step in effective...
All month long, I've been featuring articles I first sent out in my weekly Sound ADvice newsletter and this one was sent to subscribers last fall. If you'd like to get them delivered to your inbox each week, just send an email to Scott@WOWO.com and I'll add you to my...
This month I'm featuring articles that were sent to subscribers of my weekly newsletter, Sound ADvice. If you'd like a free email copy send me an email to Scott@WOWO.com. Albert Einstein said, “Compound interest is the eighth wonder of the world. He who understands...
This month of May I'm sharing a recent articles from my weekly Sound ADvice Newsletter. It's free just for the asking and if you want to be added, drop me a note to Scott@ WOWO.com. Every year there are millions of drills sold across North America. But here’s the...