If I asked you to Name Your Favorites in a number of categories, depending on the category, you could easily rattle off your top two or three, right? Here's an example: Name your favorite food. I'll wait a second. Depending on where in the world you live, and how...
The Google Advertising Myth continues to live. Last month, a friend of mine that I see every Wednesday morning at a Business Network International breakfast meeting was telling me and another friend that the only advertising that worked for him in 2017 was Google. His...
Word of Mouth with a Bigger Mouth. That's a pretty accurate description of the non-traditional advertising options I use with WOWO radio that go beyond what any other advertising medium offers. Before I go into the details, I'm going to share a couple of highlights...
It's your time, Time to Go BIG in 2018. The last few years I have been with WOWO Radio, I have worked with and observed two very distinct types of business models. There are the leaders and the rest. The leaders are the ones that decided to take a leap of faith and...
I resolve to ____________ in the new year. That's a common theme that many people have and unfortunately, about 6 weeks into the new year, by Valentines Day, 75% of those resolutions are broken. Want to know why the other 25% are successful? It's often related to...
TV Audiences Are Shrinking was the title of a story I wrote a decade ago, and unfortunately, the major television broadcast networks are still getting clobbered. There was hope for some Television folks that in the age of cord cutting, as people dropped their cable TV...
I'm here to tell the story of WOWO Radio & The Christmas Coffee, that surprised even me this month. And let's clear up some conceptions about the power of advertising. Advertising is not some magical superpower that will automatically convert those exposed to your...
Why do I say Your Digital Marketing Is Bologna? Especially because I actually sell online digital marketing solutions along with the more traditional radio advertising solutions? Because it hit me the other day, that those people who only sell digital marketing are...
The question that every business owner has to come to grips with, "Is Advertising an Expense or an Investment?", because it can determine the success or failure of your business. Your view towards advertising is one of the keys to success. Let's jump in and take a...