The President does his annual State of the Union Address, the Governor and Mayor of Indiana and Fort Wayne do their annual State of the State and City Addresses, so how about a look at The State Of Media Advertising? As we wrap up the 1st quarter of 2018, several...
Today, I'm going to share with you something that is unique in Fort Wayne, Indiana and that is The WOWO Radio Advertising Advantage. There is a uniqueness that is rare in the advertising world that WOWO has and one other station in Detroit had it when I worked there a...
We are well into 2018 and I have a very important question: How's Your Online Visibility? When was the last time you did an overhaul of your website? If it's been more than 18 months, your business is hurting. I sell a variety of radio and digital advertising...
Last week I spoke with one of my advertising partners about some changes we are making to their marketing strategy and how Reach & Frequency Matter When Buying Advertising. Even though we've been working together for several years, they needed a refresher on what...
I bought a car this month and thought I'd share some lessons for you and your business in this essay I'm calling Selling a Salesperson. While I am keenly aware of the process because of my profession, the general public is more aware of the tactics too than ever...
It's important to note the difference between real long term changes and short term flukes. Just like it is important to know the difference between a new trend and something that is historically predictable. Since I write about advertising, media and marketing, I'll...
I came across some research that backs up something I tell people in person about WOWO radio and Baby Boomer women that I need to share with you. First off, a couple of quotes from Mediapost: Today, every fifth adult in the United States is a female over 50. They are...
What kind of marketing and advertising plan is best? A Big Bang or Slow & Steady? All depends on what you're needing to accomplish. Every once in awhile I see businesses do the exact opposite of what would work best for their goals. First, let's lay out the...
Over the years, I've mentioned that you need to use Human Relationship Principles in your marketing and today, I'm going to take the time to lay it all out for you with The Human Relationship Secret to Marketing Success. First, let's talk about the problem with a...