A study released this summer of over 500 consumers in the United States points out a reason why most advertising campaigns under perform. There are over a million advertising and marketing messages that we are exposed to each year and most of them are missing...
Usually I talk about Media and Marketing and that includes the Advertising world. Often I will include something about the radio station I work for, WOWO in Fort Wayne, Indiana. Today, however, a look at Advertising without Media. Let me explain. Recently I shared...
As a member of the WOWO radio advertising sales team, I have some insider information to share with you. As a member of the Fort Wayne, Indiana community for the past 20 years, I have some insight to share with you. As a marketing professional who has worked for other...
To be perfectly honest with you, I was in the middle of writing a 3 part series on the 3 R Formula for Advertising Success and I've decided to switch things up a bit. First off, the 3 parter was turning into a 4, 5 or 6 part series and while the information is...
Over the next few weeks, I’m sharing with you a formula for advertising success that I was reminded of recently. Last week it was The First R in Advertising Success (part one), and today The First R in Advertising Success (part two). This is part of the 3 R Formula;...
Over the next few weeks, I'm going to share with you a formula for advertising success that I was reminded of recently, and today I'll start with The First R in Advertising Success (part one). Let's actually begin with the 3 R Formula; it goes like this: Right Message...
I offer both radio advertising services with WOWO radio in Fort Wayne, Indiana and digital marketing services via our Federated Digital Solutions division. But today, I'm going to break the hearts of my digital marketing friends with the declaration that: Radio...
This article is for the business owner who is regularly being asked to buy advertising and really needs a little help deciding what to do. (Or perhaps a LOT of help.) Today, we are going to talk about the pros and cons of advertising agencies, advertising sales people...
Stop Offering Discounts & Make More Money because you can't bribe your way to success. Want to increase your business revenue? Want to get rid of those annoying price sensitive customers who seem to be the biggest pain yet spend the least amount of money? It's a...