Changing your logo won't make you rich. Advertising your brand might be worthless. Instead, if growing your business is important, focus on Connections and Relationships. I do a lot of reading and observing. I take pride in the fact that I have a pretty diverse...
If you don't own it, you and your business are at risk. Years ago, my friend Kevin Mullett and I had this discussion and it's true. Don't Be Social Media Stupid with Your Business. Let me explain. Facebook is the world's largest Social Media platform and they offer a...
Ready to get rid of your staff and replace them with robots, apps, or some other form of technology? Hang on a second and let's consider The People Process. As usual, I get my ideas for the articles I write and podcast episodes I produce, from a number of sources. ...
Just a quick FYI. The Genuine ScLoHo Media & Marketing Podcast is moving our weekly release date to the beginning instead of the end of the week and so this is a teaser to the next episode titled, Don't Be Social Media Stupid With Your Business. I really, really,...
Today, I have a few key tips for anyone in the business of sales, which is not limited to people who sell for a living, but nearly all of us. The three words I want you to remember is: Help People Buy. This month, the company I work for, Federated Media, experienced...
The topic for this week is: Make it Easy. I'll start with some questions. How easy is it for someone to do business with you? How easy is it for someone to get an answer to a question? How easy is it for someone to find you online? How easy is it for someone to call...
Time to introduce myself, again for some of you that I've known for awhile, and perhaps for the first time if you are unfamiliar with this website and podcast. This is episode 75 of the weekly podcast titled, The Genuine ScLoHo Media & Marketing Podcast. Launched...
It's a perspective that I wish everyone had. The Lifetime Value of a Customer. Or to take it from the customers perspective, What Am I Worth To You? Two items inspired me to write and podcast on this topic. One was an article by Seth Godin. The other was a purchase...
In my continuing informal series of information about advertising with the radio station I work for, WOWO, in Fort Wayne, Indiana, I am going to share more research info that attempts to address the question some local business owners face: Should I buy radio ads or...