Just a quick word of caution today about your company name... it's more valuable than you think. A story about the Campbell Soup Company wanting to change their name after 155 years hit my inbox this week and I hope that they handle this carefully. Mediapost.com's...
Are you annoyed by ads? Most of us are, and that creates an interesting conundrum for businesses that need to invite potential customers to spend money with them via advertising. In the early 1980's when I was a top 40 rock and roll radio disc jockey on WMEE, I...
This Labor Day week, I'm sharing a recent Sound ADvice newsletter that my subscribers received recently about communication: There’s an old story about a group of big-city folks who went on a bus tour to Henry’s Farm where they worked all day in the fields to...
Today's article is going to break my usual self-imposed 10 minute rule. Nearly every article on my website and podcast episodes are under 10 minutes in length. This one is longer because I want you to get all the information and understand why it's valid. We'll...
Frequently I've pushed back against generational stereotypes with the simple premise that activities and behaviors that are being assigned and labeled according to what generation a person is, are really due to lifestyle and life-stage. And while many of that is still...
There are a lot of misconceptions about advertising that I find myself addressing repeatedly especially with new business people who ae taking their first steps into an advertising investment. Last month I read a column in Radio Ink by Pat Bryson that I'm going to use...
Most of us plan in advance. Not everything, but even the least organized and most impulsive have a tiny bit of planning that they do. Could be as simple as having clean clothes, or paying a bill. Or it's a routine that you follow that could count as planning. I've...
Last weeks Sound ADvice newsletter was too good to only share via email: You’ve heard the old expression about being too close to the forest to see the trees? As a business owner, it’s easy to fall into this trap. You have a lot going on and a lot of different things...
6 Keys to Successful Advertising: Most businesses don’t really understand how advertising works. Even the ones that are advertising successfully are not understanding the why behind their advertising success and so they just happen to be doing enough of the right...