You’ve heard hundreds of ads on TV, radio and in newspapers where they claim the “Guaranteed LOWEST Prices”, “Biggest Selection”, “On Time Delivery”, and the list goes on. When a potential customer hears this, in their mind they say, "or what?" What if...
Today I am going to share with you a piece of the Consumer Journey that every single consumer encounters before they spend money. They have to decide if they are going to be your customer, or someone else's customer. From your side of the sales counter,...
You may have heard the myth that half of all businesses fail within the first year, and only 5% make it through four years. According to recent figures from the Small Business Administration, a government agency created to help small businesses start and...
Despite all the talk about the internet and digital media being the place to be with your advertising, it's not time to dump traditional media. That's a one line summary of a report issued recently that summarizes where the advertisers and advertising...
The advertising secret that you don't know about is... Well, should I tell you or should I keep it a secret? If I tell you, it could disrupt your entire marketing strategy. It might initially cause panic attacks, but pretty soon it will help you sleep...
Are you one of those people who wonder if advertising on the radio would work for your business?I've got something for you to watch, or at least listen to for 5 minutes in a moment.Last year I turned 59 and listening to the radio has been part of my life...
At the end of last year, I saw a few reports on the state of media and marketing for 2019 and want to share some insight from others again. Because, I can tell you plenty about the success of WOWO advertisers, but how about what others are using radio and...
In years past, when I was blogging on a daily basis, I would feature the previews of the national TV ads that were scheduled to air in the Superbowl. No need to do that anymore, there are plenty of other websites that share those links and ads. But there...
Since the beginning of time, it’s been known that you only have one opportunity to make a good first impression. The debate is …. how long do you have to make that impression? Studies vary, but if you are applying for a job, a story in Psychological...