The POWER of Brand Identity…Still the Most Important Thing! Running a business 15 years ago was difficult enough. With the advent of a New Media World, it became even more difficult and more competitive. First, it was the internet disrupting the Yellow...
Core Customers – Keep Them! Every business owner understands that keeping a current customer is much less expensive than creating a new customer. Or at least you think they would! Let me rephrase this; Every SUCCESSFUL business owner not only understands...
…his team did an analysis looking back to 2001 and said “the number is actually worse” — noting that prime-time television ratings have declined 78% while ad rates have increased 180%.
We want young people, you know, the ones who have money to spend and are not stuck in their ways to come to our place.That was part of the conversation I had with a couple of business owners in their 40’s recently. Their Mom was in her late 70’s and still active in the family business.But these two brothers were having a hard time understanding who they should be inviting to spend money with them.
Rule #1, Repeat & Referral Business Marketing, like most fields of endeavor, has certain proven formulas you can use to ensure you get a return on your marketing investments. The first formula, The Two “R’s” is simple; Advertising can’t make a bad business a good business. How do you measure if you have a good business or a bad business?
Who’s the Voice of Your Company?
Some of the most effective marketing successes in history, both locally and nationally, have involved capitalizing on the voices, faces, and personalities of charismatic and humble business owners and corporate leaders.
Are all advertising options equal? Of course not.Is a burger off the dollar menu at your favorite fast food joint equal to the $20 burger you can order for lunch at your local restaurant? Of course not. Today, I am going to do a comparison of advertising on WOWO radio in Fort Wayne with advertising on a local TV station.
What makes your business special? Do you stand out amongst your competitors? Do you do things that make other businesses envious of yours and make the general public talk favorably about what you do or what you offer?Or, are you playing the, “I’ll beat ‘em on the price” game?If your business isn’t doing anything “special”, the only thing your potential customers can and will judge you on is price or convenience; are you cheaper or are you closer than your competitors. Winning on price alone generally means losing where it really matters….in profits.
Have you ever heard of Marketing Funnels? It's not a new term but it has gained all kinds of attention when it comes to internet marketing recently. The concept is that customers going through different journeys in the buying process and you can design a...