Want to know how to be ignored? Be Predictable. The Opposite is also true and we'll learn some little known advertising copy secrets as we continue with part 8 of a 9 part series based on Roy H. Williams Advertising Oversimplified article he wrote a few...
Maintaining a good relationship with your customers is critical to your lasting success.Roy H. Williams in his article on Advertising Oversimplified covered this:Most customers are repeat customers or referral customers. Mass media is the most efficient...
http://serve.castfire.com/audio/3655096/3655096_2019-07-06-181936.128.mp3 We're going to cover three of the 20 points of Roy H. Williams Advertising Oversimplified:Regardless of how you win them, it is costly to win a...
Sometimes business people want a proposal from me before we even talk about what they need or want. That's like going to a doctor and sayin, "Just give me some pills, the kind that everyone else is buying". That is more than ridiculous, it is stupid and...
I could have titled this: Dead Advertising Mediums. Read this from Roy H. Williams: Google is the new phone book. Like the Yellow Pages of yesterday, it is the principal resource for buyers who are currently, consciously in the market for a product or...
I'm going to keep it short this time as I continue my insight on Roy Williams Advertising Oversimplified.Points 4 and 5:Choose Who to Lose. Correctly-written ad copy will filter out the customers you don’t want and attract the customers you do...
Continuing my series based on Roy Williams article about Advertising Oversimplified with my thoughts on points 2 and 3...Roy talks about Mass Media and targeting your advertising message:They call it “mass media” for a reason: it reaches the...
Do you determine your future by only looking at your past? Or do you use your past merely as a benchmark, but it is not really going to limit your future? We are going to get personal today so join me and be honest with yourself. Today, I'm digging into my...
This is the first of a series of articles and podcasts that we're going to do based on an email from Roy H. Williams Roy is the Wizard of Ads and lives in Texas. A good 15 years ago I was introduced to him via his Wizard of Ad books and I have been a...