The Power of Slogans "Just Do It!" "Melts in your mouth and not in your hands!" "Nothing runs like a Deere!" Having a strong slogan with a strong advertising campaign and schedule can propel a business to the top of their category much quicker than without a strong...
Brand Health Check-Up When you own and operate a business and you live and breath it, often, it’s difficult to see when things change. As they say, sometimes it’s hard to see the forest for the trees. When is the last time you had a Brand Health Check-Up? Only...
It was about three weeks ago when we became a full fledge streaming household. And now the end of local TV advertising impacting us has hit our home. It was a gradual process and our story is both personal and widespread. If your business has been using the local TV...
Last month I was helping an advertising partner with their TV commercial. I do not sell TV advertising, I don't write or produce TV ads or videos. So what did I do and why did I do it? I am sharing this with you as an antidote to what someone told me recently is The...
If what you are doing is working for you, fantastic and congratulations. I want to know more about your story of success. Sometime in our conversation I also want to know, "What is your Plan B?" For those of you who answer, "What do you mean, I don't need a Plan B,...
Location – Location - Location In the pre-internet world, it was said that the three keys to success were location, location, location. Your location had to be easy to find and convenient to access. In the internet age, all businesses are easy to find and convenient...
Busiest Shopping Days of Christmas - Are You Ready? For the first time ever, spending on Christmas is expected to exceed $1 trillion dollars, and the majority of this will be spent in 6 fewer days than last year. If you own a retail store, you have heard all the...
Show Them You Appreciate Them! The New Technology World we live in has certainly made some things easier, but in return, it has taken away a lot of the old fashioned customer service and appreciation. There was a time when you made a purchase and you might have...
It's a crazy time in my world of broadcasting. It is Election Week 2019. This year I have been personally involved in the process of helping candidates buy advertising time on my radio station, WOWO radio in Fort Wayne, Indiana. There are a few Business Marketing...