They say first impressions say a lot about your business. For many potential new customers, they first interact with or meet your business when they call on the phone. In today’s tech-savvy society, it seems a machine rather than a human answers more phone calls to...
This was sent to my Sound ADvice Newsletter subscribers last week: The world of political advertising is in a “world” all its own. The rules of traditional advertising are thrown out the window. It’s a high-stakes game. It’s estimated that during the 2024...
Continuing a short series focused on Audio Advertising as it's sometimes called, this week I'm going to highlight a radio format we call Sports Talk. As a radio veteran of a few decades and a radio listener for even longer, listening to sports on the radio was a part...
I've been getting a lot of research and data coming my direction that I've decided to share with you in a series of articles I'm labeling Audio Advertising. As a business owner or just a regular consumer, we hear and read various things that we might think are more...
About once a year I share some insider information about the state of radio, specifically WOWO radio, the primary radio station I've represented since 2013. Today's the day for an update. A lot has happened the past 11 years I've been here. WOWO had their 90th...
Just a quick word of caution today about your company name... it's more valuable than you think. A story about the Campbell Soup Company wanting to change their name after 155 years hit my inbox this week and I hope that they handle this carefully. Mediapost.com's...
Are you annoyed by ads? Most of us are, and that creates an interesting conundrum for businesses that need to invite potential customers to spend money with them via advertising. In the early 1980's when I was a top 40 rock and roll radio disc jockey on WMEE, I...
This Labor Day week, I'm sharing a recent Sound ADvice newsletter that my subscribers received recently about communication: There’s an old story about a group of big-city folks who went on a bus tour to Henry’s Farm where they worked all day in the fields to...
Today's article is going to break my usual self-imposed 10 minute rule. Nearly every article on my website and podcast episodes are under 10 minutes in length. This one is longer because I want you to get all the information and understand why it's valid. We'll...