2020 is thankfully coming to an end, and you have made it through another year in an increasingly competitive and complex environment! Congratulations! But how is your future looking? Peter Drucker, who has been described as “the founder of modern business...
Have you heard the classic tale of the two shoe salesmen who were sent to a remote third-world village to sell shoes? When they arrived at the village, one immediately sent a message to his office saying, “There’s a problem. No one here wears shoes. Will return...
In the old media world, 86% of advertising budgets went towards production and delivery costs that are totally unnecessary in the new electronic media age. This archaic mode of communication came at the cost of harvesting trees, operating expensive pulp and paper...
9 months is the usual length of time it takes a baby to develop from conception to being born. During those 9 months, the new parents are preparing for the future, the changes that will be occurring in their lives, especially if they are first time parents. While each...
Trust… It’s not just for personal relationships. It’s a MUST in business too! Put yourself in your customers’ shoes. Do you trust the vendors that you do business with? Are they providing you with or doing things for you that consciously or subconsciously earn...
You cut your advertising, you could lose a heck of a whole lot more than you realize. Odds are against your business ever recovering. There are multiple stories over the past 100 years of how during an economic downturn a business cut their advertising and ultimately...
Do you remember the old Mastercard campaign? The title of it was “Priceless” and the impact of the campaign was “priceless”. “There are some things money can’t buy. For everything else, there’s Mastercard.” This “idea” turned this struggling company around and saved...
I was reading a blog post last week from the Radio Advertising Bureau that includes several facts and figures I am going to share with you in this 2nd part of an ongoing series as to why WOWO radio is your best choice for advertising. But first, a little comparison of...
The goal of your advertising should be to increase both your sales and your brand identity. But all too often we get hung up on targeting analytics or demographics when creating our media plans. Narrowly targeting oftentimes means you are missing the much larger...