I was reading a blog post last week from the Radio Advertising Bureau that includes several facts and figures I am going to share with you in this 2nd part of an ongoing series as to why WOWO radio is your best choice for advertising. But first, a little comparison of...
The goal of your advertising should be to increase both your sales and your brand identity. But all too often we get hung up on targeting analytics or demographics when creating our media plans. Narrowly targeting oftentimes means you are missing the much larger...
Every year there are millions of drills sold across North America. But here’s the crazy thing...not one person who bought a drill wanted a drill! What they really wanted were holes! If another tool would have made the holes faster, better, easier, or cheaper they...
For the past few years, President Donald Trump has called the major news media Fake News. Meanwhile the commentators on the networks and news organization he calls Fake, call the Presidents favorite channel Fake News. I'm not about to dive into a political rabbit...
Today, more than ever, successful business owners know that the route to higher closing ratios and sales is built upon stronger customer relationships, and the single most important element to building and keeping relationships is built upon trust. “Trust” is defined...
Today I'm kicking off an occasional series of Why WOWO Radio in Fort Wayne, Indiana is the Best Choice for Advertising Your Business. I am calling it an occasional series because, every few weeks I'll add another article interspersed with the other articles I share...
As we zoom thru the last few month of 2020, many businesses are wondering what's next? and how do we survive? The answer is simple. You need to rely on timeless human relationship principles for your business survival and success. By the way, I purposely used the...
Several great minds, including literate Mark Twain and U.S. President Woodrow Wilson, have been credited with saying in one form or another, “I apologize for the length of this letter. If I had more time, it would have been much shorter”. Whether giving a speech,...
It’s been said that a business owner wears 15 different hats: owner, manager, purchasing, advertising, marketing, human resource officer, receivables, payables, accounting, estimator, budgeting, hiring and firing, job superintendent, trainer, maintenance, customer...