It's not all it's cracked up to be. The whole magical world of digital advertising online. For the past decade plus, I've seen study after study after study that talked about the shift in advertising from traditional ads to digital ads. As a point of reference,...
Depending upon your business category, acquiring a new customer can cost five times more than retaining an existing customer. Knowing this, it only makes sense to do everything you can to maintain a relationship with your current customers, better known as Core...
As much as we want to kiss the year 2020 good-bye and move forward as if it never happened, we can't. And we shouldn't. 12 months ago all of us were planning on a very different year than what unfolded in 2020. The economy seemed to be moving forward after a market...
This is my last article for 2020 due to the end of year holiday season and I was reflecting on this past year, one word came to mind. Pivot. Like everyone else in the United States, 2020 has not been the year we could have predicted a year ago. Murder hornets were...
Do you appreciate your customers? Think about this for just a minute and then answer it honestly. I’ll ask you again, do you appreciate your customers? I mean REALLY appreciate them! We’ll assume that you answered yes. Now, here is the most important question. Do...
In today’s changing media world, when it comes to your current customers and your future customers, is it more important to have Top of Mind Awareness or be at the top of the page on Google? Of course, it’s great to be recognized by both customers and Google, but if...
Man oh man, has this been a wild year. Besides a world wide pandemic that we still don't fully understand, we are winding down an outrageous political election season in the United States that on a national scale we won't know the results of until after the special...
As we move toward a new year, many business owners are attempting to figure out the best bang for their buck when it comes to marketing and advertising. If you are in the Northeast Indiana region, specifically Fort Wayne, Indiana and nearby communities and you want to...
2020 is thankfully coming to an end, and you have made it through another year in an increasingly competitive and complex environment! Congratulations! But how is your future looking? Peter Drucker, who has been described as “the founder of modern business...