People are talking about you. You probably don't know half the things they are saying. Unless you are diligently monitoring online social media, review sites and chat rooms, you don't know unless someone tells you what they saw. How important are these reviews?...
If you want to earn a consumers business this year, you have to appeal to what matters most to them. That statement is true if you are selling Land Rovers or if you are running a dollar store. It's also been a truth that has been around forever, but now I have a fresh...
The Scott Howard Genuine ScLoHo Media & Marketing Podcast turns 200 this week. To me, that's a little bit of a bragging right. For you, perhaps it will give you a little bit of confidence or trust in what you are reading or listening to. Indulge me for a moment...
It's not all it's cracked up to be. The whole magical world of digital advertising online. For the past decade plus, I've seen study after study after study that talked about the shift in advertising from traditional ads to digital ads. As a point of reference,...
Depending upon your business category, acquiring a new customer can cost five times more than retaining an existing customer. Knowing this, it only makes sense to do everything you can to maintain a relationship with your current customers, better known as Core...
As much as we want to kiss the year 2020 good-bye and move forward as if it never happened, we can't. And we shouldn't. 12 months ago all of us were planning on a very different year than what unfolded in 2020. The economy seemed to be moving forward after a market...
This is my last article for 2020 due to the end of year holiday season and I was reflecting on this past year, one word came to mind. Pivot. Like everyone else in the United States, 2020 has not been the year we could have predicted a year ago. Murder hornets were...
Do you appreciate your customers? Think about this for just a minute and then answer it honestly. I’ll ask you again, do you appreciate your customers? I mean REALLY appreciate them! We’ll assume that you answered yes. Now, here is the most important question. Do...
In today’s changing media world, when it comes to your current customers and your future customers, is it more important to have Top of Mind Awareness or be at the top of the page on Google? Of course, it’s great to be recognized by both customers and Google, but if...