What's going on in the media and marketing world now that we've gone through the first year of a worldwide pandemic? As an insider to information that you don't have access to, I have some answers. And let me preface this by stating, no the pandemic is not over, the...
"Keep your friends close and your enemies closer" is a sometimes quoted and often misquoted saying that is credited to the book The Art of War from over 4000 years ago and the Godfather Part 2 movie a mere 40 years ago. While much has been said about that quote, today...
Too many business owners aim their advertising at a single target. While that may have been a decent strategy twenty years ago, today, by narrowly aiming at a select group, you may be missing a much larger potential audience. The goal of advertising should always be...
I'm going to get personal this week. I'm also going to weave some lessons for your business into this story. Today, March 17th is not only St. Patty's Day... This is also my wedding anniversary. Number 20 for my wife Kathy and myself. She selected this day because of...
Your suppliers or vendors have a vested interest in your success, and most of them have access to extraordinary marketing funds and resources beyond traditional co-op to help you sell more of their products. The problem is, seldom does anyone ask for these funds! If...
Comparing one product or service or one business to another is always acceptable... when you are the consumer. But as a business selling itself, comparing comes with caution! Make sure you’ve given deep consideration before you compare your product or service with...
Let the tax season begin! February 12th was officially the first day of tax season 2021. While it’s not actually a pay “day”, but more like a pay “period”, February 12th through April 15th and beyond. Take note, the 2021 tax season is 2 weeks shorter than both...
People are talking about you. You probably don't know half the things they are saying. Unless you are diligently monitoring online social media, review sites and chat rooms, you don't know unless someone tells you what they saw. How important are these reviews?...
If you want to earn a consumers business this year, you have to appeal to what matters most to them. That statement is true if you are selling Land Rovers or if you are running a dollar store. It's also been a truth that has been around forever, but now I have a fresh...