Most businesses don't know how to use radio advertising to increase their business. I know, that's a pretty "out there" declaration coming from the guy who has spent a few decades in radio advertising and currently leads the most successful local advertising sales...
Whether it’s fishing, hunting, selling, or advertising, setting the bait is key to alluring or attracting that which you are trying to capture. Since the beginning of time, it’s been known that you only have one opportunity to make a good first impression and...
"Nobody listens to regular radio anymore". I've heard that myth every year for years. My predecessors, heard a similar myth I'm sure when music became portable. Phonograph records have been around for more than a century but in order to listen to them, you needed a...
2020 was a year of change for multiple reasons including Covid, the Black Lives Matter movement and political division at an increased level. The consequences of 2020 is that consumers habits have changed, some at an accelerated rate due to the way we had to adapt...
Today I'm going update a topic that I've spoken on previously. Who is the Spokesperson for your Business? Yes, it's the people who answer the phone, who greet the customers, and the ones that interact face to face or online. But that is different. I'm referring to...
What's going on in the media and marketing world now that we've gone through the first year of a worldwide pandemic? As an insider to information that you don't have access to, I have some answers. And let me preface this by stating, no the pandemic is not over, the...
"Keep your friends close and your enemies closer" is a sometimes quoted and often misquoted saying that is credited to the book The Art of War from over 4000 years ago and the Godfather Part 2 movie a mere 40 years ago. While much has been said about that quote, today...
Too many business owners aim their advertising at a single target. While that may have been a decent strategy twenty years ago, today, by narrowly aiming at a select group, you may be missing a much larger potential audience. The goal of advertising should always be...
I'm going to get personal this week. I'm also going to weave some lessons for your business into this story. Today, March 17th is not only St. Patty's Day... This is also my wedding anniversary. Number 20 for my wife Kathy and myself. She selected this day because of...