It's back. Radio is back on the road. In case you haven't noticed this summer, a lot of us have been doing what we were discouraged from doing last summer. Spring and Summer 2020 was the year of cancelled vacations, limited gatherings and working from home. 2021 has...
When a person walks through the doors of your business, in-person or online, and purchases something from you for the first time, at that moment, they become your customer, your patient, or your client. The question is, what is the value of that individual to your...
In the never-ending maze of online media, on-air media, outdoor media, direct mail, and print media, business owners often ask, “Which media work best?” or, “Which media platforms will give me the highest return on my investment?” If you ask an honest and...
Are you a Follower? Or are you a Leader? A couple weeks ago I read a statistic about advertising spending that didn't surprise me but kind of made me sad. It’s estimated that this year, digital advertising will account for nearly 67% of all media spending. That was...
Did you notice the title of this article has a play on words? Or did you think it was just a typo? Brand Building in Dollars and Sense with the word Sense spelled not like the cents we use to refer to money but as sense, as it makes sense or common sense which people...
Of the 5 senses most of us are born with, some have different filtering properties. Those 5 human senses are Taste Touch Sight Hearing Smell Some of these might diminish as we get older, the most common ones are sight and hearing. Others vary depending on the...
Here we are in the middle of June 2021 and this weeks article and podcast is a little different from my usual weekly updates. Today an update on what is going on at WOWO radio in Fort Wayne, Indiana, from an insiders perspective as we peak behind the curtain and give...
It's not nice to bad mouth others and I try to avoid it. I also want to be truthful. Over the next few weeks, I am sharing some information that might sound like I'm bad mouthing others, however I am more interested in providing you with the truth about advertising...
If you are in charge of the advertising for your business, you want to make sure it is effective right? Of course you do. But the challenge has always been how to measure the effectiveness of your advertising. One way that has been around forever is coupons. A few...