The question for today is: Should your business advertise on the radio? The answer is: A qualified Yes. Now that may not be the answer you were expecting from the General Sales Manager of the Most Listened to Radio Station in town, WOWO. You thought I'd say:...
I've got a few decades of media and marketing experience and I hunger to learn more and more. So this summer I was catching up on my reading and found a story that talks about 6 types of radio listeners and what they want and get from listening to their favorite...
I recently got into a bit of a "discussion" with the owner of an advertising agency regarding a client that we both have. It was interesting because the owner of the advertising agency didn't understand the effectiveness factor of the ad campaign we've been airing on...
Today, I'm going to share with you a story that began 135 years ago. Coca-Cola taught the world to sing in perfect harmony and it also taught all of us some great marketing lessons! On May 8th, 1886, Dr. John Pemberton sold his first glass of Coca-Cola at Jacobs...
A couple of weeks ago, I was reading an article on Medium.com titled: 8 Pillars of a Satisfied and Happy Life. Here's a link to it: https://medium.com/mind-cafe/8-pillars-of-a-satisfied-and-happy-life-847d98707e81 It was a beautiful Sunday afternoon as I read it and...
One is more profitable. One is more needy. Both are important to the overall success of a business. Understanding how to identify each type and how to turn transactional customers, when possible, into relational can be a huge boost to your business. Every business...
It's back. Radio is back on the road. In case you haven't noticed this summer, a lot of us have been doing what we were discouraged from doing last summer. Spring and Summer 2020 was the year of cancelled vacations, limited gatherings and working from home. 2021 has...
When a person walks through the doors of your business, in-person or online, and purchases something from you for the first time, at that moment, they become your customer, your patient, or your client. The question is, what is the value of that individual to your...
In the never-ending maze of online media, on-air media, outdoor media, direct mail, and print media, business owners often ask, “Which media work best?” or, “Which media platforms will give me the highest return on my investment?” If you ask an honest and...