Now that we've made it this far in a once in a century pandemic, I thought I'd share with you a piece that I wrote for radio insiders. First, the backstory. This summer, radio consultant Loyd Ford reached out to me to be a guest columnist on his website that is...
Long before baseball was known as BIG business it was known as America’s favorite pastime! But the truth be told, it’s always been a business and some valuable lessons can be learned by looking at how a baseball organization is run. As a fan, we look at baseball as...
How far ahead do you plan? Recently I was having coffee with a friend who was planning on a trip to Novi, Michigan to spend time with his wife's family. It was a day trip and he was noticeably stressed about it. It was a spur of the moment thing that sounded like fun...
The question for today is: Should your business advertise on the radio? The answer is: A qualified Yes. Now that may not be the answer you were expecting from the General Sales Manager of the Most Listened to Radio Station in town, WOWO. You thought I'd say:...
I've got a few decades of media and marketing experience and I hunger to learn more and more. So this summer I was catching up on my reading and found a story that talks about 6 types of radio listeners and what they want and get from listening to their favorite...
I recently got into a bit of a "discussion" with the owner of an advertising agency regarding a client that we both have. It was interesting because the owner of the advertising agency didn't understand the effectiveness factor of the ad campaign we've been airing on...
Today, I'm going to share with you a story that began 135 years ago. Coca-Cola taught the world to sing in perfect harmony and it also taught all of us some great marketing lessons! On May 8th, 1886, Dr. John Pemberton sold his first glass of Coca-Cola at Jacobs...
A couple of weeks ago, I was reading an article on Medium.com titled: 8 Pillars of a Satisfied and Happy Life. Here's a link to it: https://medium.com/mind-cafe/8-pillars-of-a-satisfied-and-happy-life-847d98707e81 It was a beautiful Sunday afternoon as I read it and...
One is more profitable. One is more needy. Both are important to the overall success of a business. Understanding how to identify each type and how to turn transactional customers, when possible, into relational can be a huge boost to your business. Every business...