Regardless of the advertising vehicle you choose to use, you have a preconceived expectation about what your investment should yield. You refer to it as ROI, Return on Investment. When you invest money in advertising, depending upon what you are trying to accomplish,...
A couple of Thursday mornings ago, a couple things happened before 8am. An email from Insider Radio that included the headline: Americans May Love Social Media, But Survey Finds It’s Radio That They Trust. Also it was the beginning of day 2 of a weather-induced work...
There is an old perception among TV people that "everyone watches the Olympics". Because of this, the old broadcast networks of ABC, CBS, NBC and Fox usually air reruns of regular shows instead of new episodes. (NBC is the official network this year). However there...
This year marks the completion of 5 years of creating, hosting, recording and producing a weekly podcast and it seems like an appropriate time to introduce myself or reintroduce if we've been friends for awhile. By the way, don't worry when I say completion, I...
Who in their right mind would ever “want” unhappy customers? The truth is...no one. But an ever-bigger truth is... if you run a business that deals with customers, you will have unhappy customers. “Your most unhappy customers are your greatest source of...
"Extra – Extra, Read All About It!!! Brick-and-Mortar stores are dead! E-commerce is the way everyone will shop in the future. Extra – Extra, Read All About It!!!” If you read the retail industry trades or e-commerce newsletters and blogs at all, that chant has been...
The saying that we are in a new reality was one that many of us didn't want to hear last year. But it's true and the quicker we see what is happening, the sooner we can adjust. At the end of the year, I read the Monday Morning Memo from Roy H. Williams that talked...
Are you in the radio business? Join us for this very special national event that I'm honored to be a part of "The 2022 Sales Lift-Off" January 13th ! Join us live on the Clubhouse app next Thursday, January 13, 2022, @ 2 p.m. Eastern/11 a.m. Pacific for a...
When you own and operate a business and you live and breathe it, often, it’s difficult to see when things change. As they say, sometimes it’s hard to see the forest for the trees. When is the last time you had a Brand Health Check-Up? Only politicians can succeed...