Most consumers would agree that ad blocking devices on digital and social media is one of the greatest inventions of all time. As technology advances, it’s gone from the digital world of advertising to the traditional media, specifically TV. You can now, with the...
The main point I'm about to share with you is that not all advertising is the same and that's good. Also you need to understand the differences before you say yes to spending anything. Apple, Oranges, and Gasoline. At first glance the first two, Apples and Oranges...
Let’s be honest, compared to years gone by and even before COVID, fewer employees bring their smiles to work on a regular basis. Depending upon which source you want to believe, 50-70% of the American workforce is disengaged and/or unhappy. There was a time when...
Regardless of the advertising vehicle you choose to use, you have a preconceived expectation about what your investment should yield. You refer to it as ROI, Return on Investment. When you invest money in advertising, depending upon what you are trying to accomplish,...
A couple of Thursday mornings ago, a couple things happened before 8am. An email from Insider Radio that included the headline: Americans May Love Social Media, But Survey Finds It’s Radio That They Trust. Also it was the beginning of day 2 of a weather-induced work...
There is an old perception among TV people that "everyone watches the Olympics". Because of this, the old broadcast networks of ABC, CBS, NBC and Fox usually air reruns of regular shows instead of new episodes. (NBC is the official network this year). However there...
This year marks the completion of 5 years of creating, hosting, recording and producing a weekly podcast and it seems like an appropriate time to introduce myself or reintroduce if we've been friends for awhile. By the way, don't worry when I say completion, I...
Who in their right mind would ever “want” unhappy customers? The truth is...no one. But an ever-bigger truth is... if you run a business that deals with customers, you will have unhappy customers. “Your most unhappy customers are your greatest source of...
"Extra – Extra, Read All About It!!! Brick-and-Mortar stores are dead! E-commerce is the way everyone will shop in the future. Extra – Extra, Read All About It!!!” If you read the retail industry trades or e-commerce newsletters and blogs at all, that chant has been...