This week I have a message to those people who are in the advertising and marketing world and I am going to also apply it to those of you who are simply in the business world. The message is one your parents, pastor and teachers told you repeatedly from the time you...
Everyday each of us are faced with multiple decisions. Some are mundane, others are life changing. Deciding which socks to wear, what to have for breakfast including which flavor coffee I was going to brew, all decisions that I made before I started my workday. Every...
Last Thursday, a couple things happened that I'm going to share with you. First off, a little after 6 in the morning, I got a message from an old friend of mine from my youth who told me he was in town and wanted to get together. He had me pick a place and I selected...
When you hear the words "so-and-so referred me/or suggested I see you”, it’s almost like money in the bank! You’ve probably heard that it can cost five to ten times as much to attract a new customer as it costs to maintain and keep an existing customer. And, that 80%...
Famous women’s fashion designer and perfume manufacturer Coco Chanel said this about running a business, “In order to be irreplaceable, one must always be different”. What makes your business special? Do you stand out among your competitors? Do you do things that...
We're going to talk about generational differences today and how they impact our relationships with others that are older or younger than us. Last month, Mediapost shared a Quick Refresher on Demographics and that was part of the inspiration for this along with some...
Marketing and advertising are all about winning in the court of public opinion and it’s a tough and skeptical jury you are facing. Many of us have been misled by sales pitches or outrageous advertising claims in the past. In short, they are justifiably skeptical of...
Over the past couple of decades, the biggest growth in advertising expenditures has been digital. I'm talking about nearly anything online, from websites, to apps, to Google ads, Social Media Ads, all of it together has consistently seen growth in the double digits,...
Do you network? Does your networking work? Regardless of whether you operate a business in a small market or a large one, networking can be one of the most powerful “free” marketing tools at your disposal. While networking is free in many cases, it’s not as simple as...