One of the best marketing tips I can give you is the title of this article and podcast episode: Make it Personal. Despite all the new tech and capabilities of AI generated stuff, it's people you need to connect with. This is my anniversary week. Kathy and I met 25...
As a follow up on last weeks article and podcast episode, Today I'm going to share information regarding the last ratings data we have for the Fort Wayne, Indiana market pertaining to radio station listenership. This data was collected last Fall and is the most recent...
Twice a year the international recognized research company, Nielsen does a deep dive into radio listenership in the Fort Wayne Indiana metro and then legitimate radio station companies and advertising agencies can purchase access to those results. The part of Nielsen...
Since 2013, I've worked for WOWO radio in Fort Wayne Indiana. This is WOWO's 100th birthday this year and for the past 3 decades WOWO has been a news/talk radio station. It's a legendary station with most of 100 years being broadcast on 1190AM. WOWO can also be...
There's a lot of information on how to buy advertising, where to place it and how often it should run, but one subject that I rarely see talked about in my industry is the content of the ad. And if there's not much being said inside my industry, the advice from...
At the beginning of January, subscribers to my weekly Sound ADvice newsletter received the information I'm about to share with you today. If you'd like to receive this in your email inbox, email me and ask for a free subscription. Scott@ScLoHo.net. It was 39 years...
There are many challenges in running a business. One of the greatest is knowing when the right time is to raise the price of your products or services. Last month subscribers to my SoundADvice newsletter received this information in their inbox. I'll add you to my...
This week I'm sharing the bare bones foundation of how to build a business marketing plan that works not just now, but for years into the future. It's something I've been implementing since the 1980's, when I first made the move to the advertising side of media. Human...
It's the week between Christmas and New Year and for this weeks update, I found an article that caught my attention back in July. You can read it here.In the meantime, I'm just going to share a couple of thoughts from that story and what really matters as we move to a...