Brand Health Check-Up

Brand Health Check-Up

When you own and operate a business and you live and breath it, often, it’s difficult to see when things change.  As they say, sometimes it’s hard to see the forest for the trees.

When is the last time you had a Brand Health Check-Up?

Only politicians can succeed without delivering on their promises, and only weather forecasters can make mistakes every day and still keep their jobs.

Unfortunately, you are neither, so you have to build your business and your brand by delivering on every promise and accurately forecasting how your customers prefer to be served and sold.

Some business owners mistakenly think that a brand is built simply around their business name, location, industry, employees and their paid marketing. But your brand is the sum of everything your customers and prospects hear, see, feel, and experience when they do business with you.

Your brand is who you are, what you do, and how you do it!  Reputation management is an on-going, continual task, and regular check-ups are necessary.

Brands are the sum of the impressions you create at every customer touchpoint; from your advertising to the way you answer your phone, the cleanliness of your buildings, vehicles, and bathrooms, your warranty and return policies, to the way you empower your staff to resolve customer conflicts.

Does your business need a health check? Do you have a clearly defined mission and is it evident at every customer touchpoint?

Click here for a free Brand Health Check to ensure that you are walking the talk. And reach out to me to set up a time for a more in-depth evaluation.  We’ll go through the checklist as a starter and dig deeper into the specifics that pertain to your business operation.  It’s one of my favorite things to do to help people and their businesses become more successful. 

Send me an email to Scott@WOWO.com and you can also subscribe to my weekly Sound ADvice Marketing Tips newsletter that is free to you and will arrive in your email inbox every Wednesday morning.  Just fill out the box below.

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